15
Jun

Yahoo vs. Gmail

Posted by Krista

Today, Yahoo upgraded its free email service in anticipation of the release of Google’s Gmail. It is now giving users 100MB of space (compared with Google’s 1GB). Google’s Gmail has been criticized in the past for privacy concerns because each email will be scanned by a computer that mines for keywords. Google will then place targeted ads in each email based on those words. Yahoo is betting that by increasing the amount of email space they offer, space will become a commodity and users will look to other things such as their privacy policy and content when choosing which provider to use.

“With the new Yahoo Mail, consumers won’t have to think about mailbox size,” said Yahoo vice-president Brad Garlinghouse.”When they judge webmail value, they’ll continue to look at all the things that make Yahoo Mail number one, including privacy practices, superior spam and virus protection and integrated calendaring and alerts.”

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Category : Email Marketing

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