A new article in Fortune called Why There’s No Escaping the Blog interviews a few well known bloggers in the blogsphere (the realm of bloggers).
Microsoft employee, Robert Scoble, runs one of Microsoft’s most famous blogs, called Scobleizer where he muses daily about just about anything that comes to mind. Why are blogs so popular? The article answers with:
The blog—short for weblog—can indeed be, as Scoble and Gates say, fabulous for relationships. But it can also be much more: a company’s worst PR nightmare, its best chance to talk with new and old customers, an ideal way to send out information, and the hardest way to control it. Blogs are challenging the media and changing how people in advertising, marketing, and public relations do their jobs.
Blogs became extremely popular during the presidential election – particularly when Dan Rather announced proof that George W. had eluded his military duties. Conservative bloggers soon raised suspicions that the documents were fake – they looked like they had been produced in Microsoft Word rather than with a 1970s typewriter.
And blogs are getting more popular. According to blog search-engine and measurement firm Technorati, 23,000 new weblogs are created every day—or about one every three seconds.
Blogging and Search Engines
Blogging is a great way to improve your ranking in search engines. As an article by Fredrik Wacka published at WebProNews recently explained, blogs are often filled with lots of relevant keywords and are to the point. Bloggers actively engage others in conversation and leave out the PR hype. And they focus on one subject at a time.
In terms of coding, most blogging templates are examples of coding best practices, which search engines love. They are easily accessed by people with disabilities and load quickly.
Getting Started
If you’re ready to start your own blog, you can sign up free at Blogger.com, choose a template, and start blogging in less than 5 minutes. Or you can choose Movable Type’s TypePad for a nominal monthly fee.

Join our weekly Marketing Success mailing list and receive our free 43-page Small Business Marketing Plan guide.
Hi Krista,
I would like to know why people want to expres themselves. Why do they bother to write pages of information they already know. It’s simple. I would never give a damn to publish pages of writings that I already know. Who cares. Why those who writes blogs don’t do another interesting things. Don’t they have hobbies or family or friends to spend quality time. I lately think about it and I think I won’t be able to understand dynamics of blogging ever.
Like blogging in social networks they (I assume those are the same people) put lots of information about themselves. The most noticeble one is the status masages. “I’m home” “I feel good (or bad)” “I’m drunk” blah blah. Cmon why do they think that others want to know those things. Look! Do you tell how you feel or what’s your occupation to someone before they ask. No! In real life if someone asks you how you are or what have you been doing lately then you tell them. I absolutelly sure that people who writes blogs or joins social networks are not NORMAL. They don’t do well in real social life.
Id like to know if you are agree or not.