Once they see their results aren’t mostly about fruit, they may type in +orange +fruit. If they do, they are more likely to get pages about the fruit – in Google, for instance, most of the entries are encyclopedia-like articles – but few pages that actually tell you how to buy the fruit.

From here, a searcher might go back to Google to type in +”buy orange” +fruit and when they do that, they get all sorts of results from fruit baskets to buying orange seeds or orange juices, etc.

So in that sense, the video is pretty accurate. Search engines can’t read your mind. They don’t know what your intention is. In the real world, if you want to buy an orange, you go to the grocery store and purchase it. There’s context there. With search engines, there’s no context, so you must keep working to refine your search until you get the results you want.

It’s actually a big problem. This report by eMarketer sums up the problems – that most people need multiple searches to find what they are looking for and that most searches start with generic terms.