If you use your small business website to generate leads or sell your services, creating compelling small business web content is a must. Good websites have informative articles that appeal to visitors and are optimized for search engines. Writing great content doesn’t have to be challenging. Here are 6 tips for small business web content development.
- Solve your readers’ problems. Write your web content from your readers’ perspective. They want to know “what’s in it for me?” If they are visiting your website, they have likely typed in a keyword in Google and are looking for an answer to a question or information related to their search. What do they want to know? By providing articles and information related to your prospects’ problems, you build your credibility as an authority on that subject matter. Providing valuable web content is the first step to “pre-selling” your services.
- Share your expertise with readers. What are frequently asked questions beginners ask you? What do newbies want to know most? You probably already answer these questions whenever you talk with prospects. Write up your answers and provide them on your website.
- Give dull research a new spin. If you keep up with your industry, you probably hear key numbers and statistics regularly. How can you make these numbers exciting to your readers? Don’t just report. Offer an opinion to jazz things up.
- Ask readers for questions. If you aren’t sure what to write about, ask your readers “What is your biggest question or challenge regarding [your subject matter]?”
- Use reprints or guest articles. With thousands of article directories on the web, you can easily grab great content to use on your website as long as you provide a link back to the author. Look at sites like ezinearticles.com or goarticles.com. Or, create a form for guest authors to submit content to publish on your website.
- Use comments as seeds for new discussion. If you have a blog, visitors may post comments regularly. Read through those comments, choose the most interesting, and write a brand new article or post about it.
By focusing on your readers comments, problems and questions, you can quickly generate a stream of web content ideas for your small business website.
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