Using Situational Analysis in the Tourism Industry

A reader asks
How can situational analysis for seasonal activities in the tourism be done?
I’m not an expert on the tourism industry, so I’ll point you to the website of the Ministry of Tourism in New Zealand. They have a fairly comprehensive Tourism Planning Toolkit with resources and checklists on situational analysis. Regardless, the art of forecasting future sales is always a challenging process that must take into account many variables.

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