We frequently get questions about online marketing for firms that only practice in a particular state or want to confine their marketing to a geographical area. They don’t want to pay for irrelevant leads from people nowhere near them, but they aren’t sure how to go about marketing online.
SearchEngineWatch had a great article summarizing one of the most popular trends in search engine marketing – that of local search. And search engines are providing ways for firms to only bid on specific regions.
Overture Local Match allows visitors to select a geographical region from 0.5 to 100 miles from their business and bid on keywords related to their business. Ask Jeeves local has partnered with CitySearch for local information. And AOL launched DigitalCity back in 1995 and has been using subscriber information to better target local information.
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