The #1 rule of online marketing is content is king. Your website, social media, SEO or other internet marketing campaign can’t succeed without “fresh, unique, frequently updated” content. But what exactly does that mean?

In the offline world, when you pay by credit card, you simply swipe your credit card through a point-of-sale device and either show your identification, sign the receipt or enter your pin number (if you are using a debit card, for instance), and the purchase is paid for. If you want to accept credit cards online, the process is a bit more complicated.

Your small business website should be the place where prospects go to learn more about how you can help them solve their current problem, obstacle or frustration. Here are 6 small business website tips for creating a powerful online presence that successfully generates leads for your business.

When visitors first come to your small business website, they want a clear, concise explanation of who you are, what you do, and how you are uniquely qualified to help them. Here are a few ideas for how you should set up your website to demonstrate your credibility and expertise.

Many small business websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. By putting this 4-step website lead generation system into place, you will convert more visitors into qualified leads and profitable clients.