The internet has brought lots of people with similar interests and passions together. People can find like-minded individuals with just a Google search. But bringing people together isn’t enough. Tribes need a leader, someone passionate about the idea who wants to help organize others to further the cause.
In a world with infinite choices, how do you stand out so that clients choose you over every other choice they have? According to Seth Godin, the key is to know which projects and opportunities to focus on and which to quit. His book, The Dip, is a short, motivational guide that teaches you when to quit and when to stick it out.
The Big Moo, marketing guru Seth Godin’s latest project, is a collection of articles by 33 prominent business thinkers on what it takes to make your business succeed. In short, the only way your business will grow is if your customers think your product or service is “remarkable” rather than just “good enough.”