The internet has brought lots of people with similar interests and passions together. People can find like-minded individuals with just a Google search. But bringing people together isn’t enough. Tribes need a leader, someone passionate about the idea who wants to help organize others to further the cause.
If you’ve gotten to the point where you realize your goal just isn’t for you and you’d be happier doing something else, then cut your losses and find something else that you’re passionate. There’s no point in doing something you think you “should” be doing if it’s making you completely miserable.
In a world with infinite choices, how do you stand out so that clients choose you over every other choice they have? According to Seth Godin, the key is to know which projects and opportunities to focus on and which to quit. His book, The Dip, is a short, motivational guide that teaches you when to quit and when to stick it out.
The Big Moo, marketing guru Seth Godin’s latest project, is a collection of articles by 33 prominent business thinkers on what it takes to make your business succeed. In short, the only way your business will grow is if your customers think your product or service is “remarkable” rather than just “good enough.”
While the title may be a bit gimmicky, All Marketers Are Liars is a common belief shared by many people – just like other stereotypes such as all politicians are crooks, all lawyers are greedy, and all used car salesmen are pushy. But that common belief emphasizes a key point.
Free Prize Inside is marketing guru, Seth Godin’s newest book, released in May 2004. The book is a persuasive (and self motivational) argument for how you can lead your company to a competitive advantage with soft innovations and what he calls the ‘free prize.’
This 40+ page guide will teach you, step by step, how to create a marketing plan to attract new clients over the next 30 days.
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