Who are your competitors online? What do they sell? How effective are they at selling their products and services? Here are 4 small business web design tips for conducting online competitive research to spy on your competition.
When you start a website, if you hope to sell your products and services, you must first understand a little about who might actually buy those products and services. The more you know about your prospects and clients, the easier it will be to sell to them. Here are five questions you should be able to answer for online target marketing success.
Unlike most sales books that are written from a salesman’s perspective, this book is based on Gallup research of sales people who were consistently in the top 25% of their company’s sales forces and sold 4-10 times more than average performers. The research is based on interviews with 250,000 salespeople, over 1 million customers and 80,000 managers.
Keywords are the foundation of your small business search engine marketing campaign. If you pick keywords that are too generic or irrelevant to your services, you’ll find yourself paying a lot of money for no results. Fortunately, you can monitor your keywords fairly easily and can quickly delete those that aren’t performing or are bringing [...]