Small Business Marketing Services

As a small-business owner, lead generation is crucial to your success. Leads are people who are members of your target market, want what you offer, and have the ability to pay for your products and services. Here are five primary lead generation techniques small businesses use. Online Lead Generation – Setting up a lead generating [...]

How well do you know your customers and clients? To effectively market your products and services, you need to know what types of people are most likely to buy from you. To do that, you need to conduct small business market research.

Author: Chip & Dan Heath Publisher: Random House Year Published: 2007 Rating: Buy From Amazon.com In a world of infinite choices, how do you communicate your ideas in a way that people will understand and remember what you tell them? How do you make your ideas as sticky as those urban legends about kidney heists [...]

Moderator: Krista Baker Download: MP3 What You Will Learn: This call is a review of the Future of Online Advertising conference which was held in New York on June 8-9. Here’s what you’ll learn by listening: The key themes addressed by the conference Why 50% of advertising fails Problems small business owners have measuring advertising [...]

I was in NYC Thursday and Friday for the Future of Online Advertising (FOOA) conference held at beautiful Gotham Hall. The event, the first of what will probably many conferences on this emerging topic, has sparked enough buzz to get Mayor Bloomberg to officially declare this week “Online Advertising Week.” I attended for free, thanks [...]

Kim Malone, Director of Adsense at Google, spoke on the various pricing models that are emerging in online advertising, specifically in Google’s Adwords/Adsense. She stressed that the consumer buying cycle can be summarized as awareness – prospects become aware of a need or problem consideration – prospects consider their options action – prospects take a [...]

Ron Belanger of Yahoo! summarizes web 2.0 nicely – it’s about consumers collaborating and sharing content. In his talk, he stressed that today’s consumer “2.0″ is overworked and overwhelmed with information. Yet they’re addicted to leisure and spend 8% of their budgets on leisure activities. These consumers are information junkies who rely on search not [...]

Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers – please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like “Half of all marketing budgets is wasted – we just don’t know which half.” That must change. Generating publicity isn’t [...]

David Bullock is an incredible, confident speaker who never broke a sweat when his Powerpoint stopped working (several times!) throughout his talk. With a background as a process engineer at Dupont, it’s not surprising that David stressed the importance of setting up and following processes in your business, and on the importance of knowing where [...]

Why isn’t your advertising as smart, insightful, or effective as you’d like it to be? Lance and Woll say it’s because your creative process isn’t working.