Whether you choose to hire a web designer to build your website or do it yourself, you’ll be faced with a number of options and choices. Here is an overview of the topics I’ve discussed or will be discuss in other articles.
Planning Your Website
- why do you want a website?
- how will your website fit into your marketing plan?
- what types of visitors do you want to attract?
- what do they expect to find on your site?
- what actions do you want them to take?
- what are your competitors doing?
- what features should the website include?
- What domain name should you use?
Designing Your Site
- what types of designs do you like?
- which colors and images should you use?
- what content should you prepare?
- how should you organize the site content?
- what navigation structure should you use?
- what technology should you use?
- how should you optimize your website so search engines index your content?
Maintaining Your Site
- how will you update your site’s content
- how will you measure the effectiveness of your website
As you can see, there’s a lot of planning initially before your first designs are created.



Receive our free 46-page "Marketing Plan Guide for Freelancers and Small Service-Business Owners" plus our free weekly newsletter which reveals marketing tips to generate more leads and grow your business.