Good website marketing starts with a user-focused website that provides plenty of useful content about your target market’s key concerns, problems and frustrations. The web is different from most forms of advertising because your prospects have complete control over whether they choose to continue reading or click away to your competitors’ websites.
Knowing what content visitors want most on your website is crucial to attracting visitors, ranking well in search engines, and converting targeted traffic into leads and clients. To design an effective website, put yourself in their shoes. What information are they looking for? What would capture their attention and make them believe you are the answer to their problems?
Your website must provide this information to be competitive. You won’t win over prospects with a few pages about who you are and what you do. That may have worked back in 2000, but today, each of your competitors has a website and are competing for those coveted first page spots on Google for the keywords you want to be found under.
This page includes articles and resources to help you build a solid web presence that demonstrates thought leadership, credibility, and expertise.
Frequently Asked Questions About Small Business Web Design
Is your website working as well as it could be at attracting new business? Here are frequently asked questions we receive on how to evaluate its effectiveness and whether it’s time for a redesign.
Develop Your Website Content Strategy
While design is important, it’s your content that will make or break your website. If you don’t give visitors a reason to come back to your website, you are missing out on key leads that might want to do business with you – but don’t know how you can help them. If you don’t update your website regularly, search engines like Google won’t rank you well for those keywords you want to be found under.
Improve Website Conversions
If your website is simply sitting on the internet and not actively capturing visitor leads, it’s costing you money, rather than making you money. Here’s how to capture leads from your website.
Search Engine Optimization
Search engine optimization isn’t difficult but it is increasingly challenging in today’s competitive landscape. Organic rankings in Google, Yahoo and Bing are limited, whereas every day, a new competitor enters the game and tries to obtain one of those few first page rankings. You won’t rank well without a solid SEO strategy focused on targeted keywords.
Email marketing is the cornerstone of keeping in touch with prospects and clients over the course of weeks, months and years. Email is your follow up. It reminds prospects of who you are, what you do, and why that matters to them. It can take 7-10 contacts with a person before they consider doing business with you. If you don’t capture a visitor’s contact information, you’ve probably lost them forever.
Below you will find our recommended books for building a lead-generating website, attracting targeted traffic, and converting browsers into leads and buyers.
Attract new clients by creating valuable content prospects want rather than trying to push your marketing message onto the uninterested masses.
A great website is not defined by how much you spend on its design but on how well it converts visitors into leads. This book shows you how to build a persuasive website.
Quickly get up to speed on all the ways to drive traffic to your website including blogging, social media, search marketing, email marketing and web analytics.