Small Business Marketing Made Simple

What You Will Learn:
This podcast covers the importance of email marketing, why small businesses need a marketing plan, and a book review of Michael Port’s Book Yourself Solid. Specifically, participants will learn:

• The types of advertising that consumers say they trust the most according to Forrester Research
• Why small businesses waste money on marketing that doesn’t work
• How small businesses can reach their target audience when they’re ready to buy
• The components of a marketing plan
• The importance of doing initial marketing research
• The importance of creating metrics to measure the success of your marketing

Who Will Benefit?
Small businesses that are new to marketing or aren’t getting the results they’ve been looking for with their marketing. The call is focused around the importance of developing a marketing plan so you stop wasting time, money and resources on marketing tactics that don’t work. This call is directed at beginners.

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