Marketing Strategy

Program Overview

6-Week Marketing Strategy Intensive Program

Our 6-Week Marketing Strategy Intensive Program offers you the opportunity to work one-on-one with your own Marketing Coach. Week-by-week, you'll learn proven marketing strategies and tactics that will help you attract high-value clients.

If you are new to business or don’t have a solid strategic framework in place, our 6-Week Marketing Strategy Intensive Program is the place to start. In this program, we focus on developing short- and long-term business goals, identifying profitable client segments, creating a compelling marketing message, and putting together a monthly marketing plan you can start implementing immediately.

Our Program follows a set curriculum and is tailored around your current needs. We will look at ways to dramatically improve your lead generation and conversion rates and identify neglected profit opportunities. In our short time working together, you'll put a marketing strategy in place that fits with your strengths.

How It Works

You and your marketing coach will schedule weekly telephone sessions each month. During those sessions, you'll discuss the time-tested marketing strategies that will significantly increase your revenue.

In between sessions, you'll have access to audio lessons and worksheets to develop your marketing plan as you go.

Your marketing coach is available to answer any questions you might have by email. Just send your questions, and receive a response within 24 business hours.

Curriculum

Here's what you'll learn during our six weeks working together.

6-Week Curriculum

Week 1 - Business Analysis and Goal Setting
We start the program by analyzing where you currently are with your business and where you want to be. This gives you several benchmarks for growing your business while uncovering potential profit opportunities you may be missing.

Week 2 - Creating a Client Focus
In this session, we identify who your ideal clients are and what they most want and need. We also look at ways to leverage your current and past clients to generate more business.

Week 3 - Developing a Powerful Marketing Message
In Week 3, we develop a powerful personal brand that establishes trust and credibility with prospects. You'll also learn how to talk about what you do clearly and with enthusiasm.

Week 4 - Evaluating Your Marketing Materials
In this session, we look at how and why clients buy, and your prospecting and lead generation processes. We also critique your current marketing pieces to produce better result and look at opportunities for creating education-based marketing materials and lead-generating information products that add value to your prospects' lives.

Week 5 - Building Relationships with Marketing and Sales
Most contacts won't buy from you on the first or second contact so having a follow up system in place that educates and builds rapport throughout your marketing and sales cycle is critical to your success. In this session, we identify ways to follow up with leads that position you as a trusted adviser.

Week 6 - Developing Referral Systems
In this session, we look at ways you can generate more referrals from current and past clients, as well as establishing a network of referral partners and joint ventures who send you referrals regularly.

Pricing and Getting Started

Here's what is included in the 6-Week Marketing Strategy Intensive Program.

Pricing and Details

Included:	Value
6 45-minute weekly strategic coaching sessions at a drastically discounted rate. (Krista's hourly consulting rate is $250/hour.) You have the option to record these calls to listen to again later.	$1125
Unlimited email support to ask questions at a drastically discounted rate. (Krista's monthly email-only consulting rate is $500/month.)	$750
6 40-60 minute MP3 audio lessons on each week's topic plus worksheets to help you apply those principles to your business	$149
Access to client-only resources and implementation services at Client VIP rates.	variable
Total Value:	at least $2500
You Pay Our Special Summer Pricing: Take advantage of our "Economic Downturn" Summer pricing to boost your revenue even when the economy has soured. We will be raising our prices in the Fall, so act now to take advantage of this special offer. Krista only coaches 10-15 clients at a time and just a handful of slots are available.	One Payment of $1095 or Three monthly installments of $399.

Common Questions Answered

1. FAQ

   Q.1 Am I a Good Candidate for the Marketing Strategy Intensive Program?

   Because our marketing coaching programs are designed for you to work one-on-one with Krista, she can only take a limited number of people each month. Here’s what she looks for in her marketing coaching clients:

   1. You are a self-employed business owner located in the US who offers a professional service or are a partner in a small professional services firm (i.e. a small legal practice).

   2. You are willing to invest at least 2-3 hours each week in talking with your coach and completing that week’s exercises.

   3. You have the ability to make quick decisions and can get things done fast. When you start a project, it gets finished.

   4. You are committed to being a better marketer to grow your business and are open to try out new ideas.

   5. You realize that results may not be instantaneous.

   Q.2 What Types of Clients Don't You Work With?

   Our focus is on people who offer a professional service, such as coaches, consultants, therapists, trainers, accountants, financial planners, attorneys, real estate agents, architects, health care practitioners, etc. We do not work with retail operations or restaurants.

   We only work with highly motivated people who genuinely want to contribute to their clients' lives. We are NOT looking for people who are dishonest or unethical in their business dealings. We operate with integrity in what we do and only do business with others who have the same type of commitment to providing value to their clients.

   If you are willing to take ethical shortcuts to maximize your profits, then we probably aren't a good fit. Please note: We don't coach businesses in the pornography or gambling sectors.

   Q.3 Do You Offer Guarantees or Refunds for Your Services?

   No, sorry. We can't guarantee your success because we don't know your background or work ethic. If you hire us for of our coaching programs or consulting services and don't put in the effort, you won't achieve the results you want. You'll only grow your business if you apply what you've learned and take advantage of what we offer.

   We don't offer any guarantees other than our availability to answer your questions in a timely manner. There are no refunds because we put a lot of time and effort into each of our clients.

   Q.4 How Do I Get Started?

   1. If you're ready to buy: Just click on the "Buy Now" button above to get started. You will be able to enter your credit card information into our secure online form.We offer two convenient payment options that you can make by credit card using our secure online form. If you pay for our services upfront in full, you will receive a discount. You can also choose to pay in 3 monthly installments. Click the "Buy Now" button to get started.

   2. If you're not sure: Take the first step for free by downloading our free 45-page Marketing Plan Guide for Small-Business Owners. This guide outlines our philosophy and serves as a foundation for this course. When you are ready to move forward, schedule a free initial 30-minute consultation with Krista to find out if this program is right for you.