Lead Generation
Program Overview
8-Week Lead Generation Toolkit
Our 8-Week Lead Generation Toolkit offers you the opportunity to work one-on-one with your own Marketing Coach. Week-by-week, you'll learn proven marketing strategies and tactics that will help you attract high-value clients.
If you’ve been successful in business up until now, but find your market has changed and that your old approaches to marketing are no longer bring in steady business, our 8-Week Lead Generation Toolkit can help you fix your marketing and sales pipeline by generating more high-quality leads and converting a higher number of those leads into clients.
In this program, we analyze the ways you’ve been generating new business, identify profit opportunities you may be missing, and identify ways to get current and past clients to refer more business to you. This is also a great second step for clients who have completed our 6-Week Marketing Strategy Intensive Program.
Our Program follows a set curriculum and is tailored around your current needs. We will look at ways to dramatically improve your lead generation and conversion rates and identify neglected profit opportunities. In our short time working together, you'll put a marketing strategy in place that fits with your strengths.
How It Works
You and your marketing coach will schedule weekly telephone sessions each month. During those sessions, you'll discuss the time-tested marketing strategies that will significantly increase your revenue.
In between sessions, you'll have access to audio lessons and worksheets to develop your marketing plan as you go.
Your marketing coach is available to answer any questions you might have by email. Just send your questions, and receive a response within 24 business hours.
Curriculum
Here's what you'll learn during our eight weeks working together.
8-Week Curriculum
Week 1 - Marketing and Sales Pipeline Analysis
We start the program by analyzing where you currently are with your business and where you want to be. This gives you several benchmarks for growing your business while uncovering potential profit opportunities you may be missing.
Week 2 - Advertising and Direct Mail
In this session, we analyze your current advertising, mailers, sales letters and brochures. We look at ways you can produce better marketing pieces through our education-based marketing principles.
Week 3 - Website Strategy
In Week 3, we analyze the effectiveness of your website and/or blog. We look at ways you can generate more high-quality leads from your website and use your website as a hub for your marketing process.
Week 4 - Online Marketing Strategies
In this session, we analyze your current online marketing efforts including search engine optimization, article writing, blogging, and pay-per-click advertising. We'll look for ways to drive more higher-quality prospects to your website.
Week 5 - Writing and Speaking
Writing and speaking are great ways to demonstrate your expertise and build your reputation as a trusted adviser. We look at ways you can use article marketing, informational products, teleseminars, and offline workshops to attract new clients.
Week 6 - Referral Marketing Strategies
In this session, we look at ways you can generate more referrals from current and past clients, as well as establishing a network of referral partners and joint ventures who send you referrals regularly.
Week 7 - Follow Up Strategies
Most contacts won't buy from you on the first or second contact so having a follow up system in place that educates and builds rapport throughout your marketing and sales cycle is critical to your success. In this session, we identify ways to follow up with leads that position you as a trusted adviser and how you can put your follow up on autopilot.
Week 8 - Sales Strategies
Many professional service providers hate selling. In this session, we'll look at ways to have genuine selling conversations and how you can increase your prospect-to-client conversion rates.
Pricing and Getting Started
Here's what is included in the 8-Week Lead Generation Toolkit.
Pricing and Details
| Included: | Value |
| 8 45-minute weekly strategic coaching sessions at a drastically discounted rate. (Krista's hourly consulting rate is $250/hour.) You have the option to record these calls to listen to again later. | $1500 |
| Unlimited email support to ask questions at a drastically discounted rate. (Krista's monthly email-only consulting rate is $500/month.) | $1000 |
| 8 40-60 minute MP3 audio lessons on each week's topic plus worksheets to help you apply those principles to your business | $199 |
| Access to client-only resources and implementation services at Client VIP rates. | variable |
| Total Value: | |
| You Pay Our Special Summer Pricing: Take advantage of our "Economic Downturn" Summer pricing to boost your revenue even when the economy has soured. We will be raising our prices in the Fall, so act now to take advantage of this special offer. Krista only coaches 10-15 clients at a time and just a handful of slots are available. |
One Payment of $1395 or Three monthly installments of $499. |
Common Questions Answered
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