Morningstar’s New Marketing Professional Services Blog

Welcome to our newly created weblog that will discuss Professional Services, B2B, and High Tech marketing. I decided to create this blog for a couple of reasons.

  • To create awareness that marketing isn’t just advertising or sales
  • To show that well planned marketing campaigns do work – and how to make yours successful
  • To distinguish between marketing a product and marketing a professional service (ie legal, medical, real estate, consulting, etc)
  • To distinguish between marketing to consumers vs. marketing to businesses.
  • To discuss how technology can work hand in hand with marketing

I hope you find the information helpful. I’ll be posting fairly frequently – look for new posts at least once a week. Please also consider signing up for our mailing list.

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