Building streams of incoming leads from multiple marketing channels can help you explode your small business profits. Too many business owners stick with one or two lead generation techniques, and only experience limited success. Lead generation is a numbers game, so the more leads you can bring into your sales funnel, the more likely you will be to close more business. Here are 23 offline lead generation ideas you might consider using.
Small Business Marketing Strategy
Read our latest articles about small business marketing strategy below, including posts on how to get started marketing your services including how to write a marketing plan, pick a target market and create a brand and marketing message.
Marketing’s #1 objective is to convert someone who wants and can pay for your products and services into a profitable, loyal, repeat client who can refer business. It does not involve chasing after prospects, trying to convince people to buy something they don’t need, or using high-pressure sales tactics.