The #1 rule of online marketing is content is king. Your website, social media, SEO or other internet marketing campaign can’t succeed without “fresh, unique, frequently updated” content. But what exactly does that mean?
SEO is more than just a series of actions taken with the intention improving your search engine rankings. Today, it involves hundreds of ranking factors that tie into your overall online marketing campaign, such as website lead generation and conversion, social sharing, and perceived authority and credibility.
In the offline world, when you pay by credit card, you simply swipe your credit card through a point-of-sale device and either show your identification, sign the receipt or enter your pin number (if you are using a debit card, for instance), and the purchase is paid for. If you want to accept credit cards online, the process is a bit more complicated.
One of the best ways that small business owners can keep in touch with prospects and clients is to create an email newsletter. A great newsletter builds trust between you and your readers by delivering high-quality content that your readers find helpful. Here are 7 steps to create your small business email marketing strategy.