9
Jun

Integrated Marketing Success Stories

Posted by Krista

BtoB Online recently published an article about how major companies are using integrated campaigns to improve results. A recent BtoB online poll conducted last month found that

29% used three elements in their current integrated campaign

19% used five elements

17% used four elements

13% used two elements

22% were not currently doing an integrated campaign

An integrated marketing campaign is one that focuses on communicating a consistent message through all marketing materials, including TV, print, online, outdoor, direct mail, collateral, viral marketing and internal promotions.

The article also details how 4 companies have used integrated campaigns to improve their marketing results. While not specifically service based, these campaign overviews clearly show how important integrated campaigns are to B2B customers.

» Read article: Integrated Marketing Success Stories

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