Our Search Engine Optimization (SEO) Services

Download our Search Marketing Brochure

Here's what you will learn when you download our search engine marketing brochure (302 KB PDF):

» Why search engine marketing is critical to your
      online marketing campaign
» 4 steps to a high search engine rank
» 4 steps to an effective pay per click campaign
» Who we've helped and how we can help you
» Our 7 step process for creating search marketing
      campaigns

What is SEO and Why Should You Care?

Search is big business. Statistics reveal that 85% of all internet users rely on search engines to find information on the web and the top 10 search engines account for more than 90% of all search traffic. Americans conduct 790 million searches per week according to research from ComScore Media Metrix. A study by iProspect found that 90% of all searchers won't click past the first 3 pages of search results. If your website doesn't appear within those results, it doesn't exist in the minds of searchers.

That's why "search engine optimization" (SEO) is important. SEO is everything you do to increase your site's rank and visibility in the organic listings of search engines. This is accomplished by strategically focusing on relevant keywords, creating a usable and accessible site, and getting links back to your website. The goal is to make it very easy for people searching for services like yours to find your website.

Our SEO Services

Please note: Search engine optimization is not magic. We cannot guarantee you a #1 rank on Google for competitive keywords. In fact, Google, themselves, state "No one can guarantee a #1 ranking on Google.". Be very cautious of anyone who tells you they can.

To get a top rank for your site requires focused optimization efforts over time. It requires that you have (a) clearly focused goals build around a focused niche audience (b) exceptional quality content (c) on webpages that are coded and optimized properly for targeted keywords and (d) that you build links to your site from other high quality sites. We can't take a poor site with little content and get it to rank well in the long term, nor do we think it is ethical to do so. (We consider that spamming the search engines.) To learn more about search engine optimization, please listen to our podcasts: Introduction to Search Engine Optimization and How Search Engines Rank Sites.

Our SEO services include:

• Search Engine Audits - Our audits focus on where you are now versus where you'd like to be. We analyze your web traffic reports, current search engine rank, your site's search engine friendliness, your content, and your current linking structure to provide you with a detailed plan for achieving a high rank.
  
  
• Keyword Research - We do comprehensive research to generate hundreds of potential search terms and assess the relevancy, frequency of usage, and competitiveness (likelihood of rankings success) of each.
  
  
• Competitive Analysis - We analyze how your competition has utilized seo, obtained search rankings, and attract traffic to their sites.
  
  
• Text and Tags - We add targeted keywords into your site's copy and other places on selected web pages.
  
  
• Content Development Recommendations - Having well written, persuasive and keyword rich content on your site is 80% of SEO. We provide suggestions for how you can improve the quality and quality of your site's content as well as suggestions for articles that could greatly benefit your site's ability to generate traffic and links.
  
  
• Link Building - Search engines evaluate how relevant your website is by how many links you have from other sites. But not all links are equal. We will create a link building plan to get you the right types of links to increase your traffic and improve your search engine rank. Our suggestions include blogging, social media, link exchanges, article submission, press releases, and link-bait articles.
  
  
• Directories and Local Search Recommendations - To drive web traffic to your site, you must advertise your site where potential clients might look. We provide suggestions for which paid directories, local search engines and internet yellow pages to target and create a directory submission plan. We focus on which directories will provide you with the most relevant links back to your site.
  
  
• Monthly Reporting - We will provide you with a monthly report on rankings, site traffic data, and conversions (sales, lead forms filled out, or other actions taken on your site).