Our Pay-Per-Click Advertising Services

Download our Search Marketing Brochure

Here's what you will learn when you download our search engine marketing brochure (302 KB PDF):

» Why search engine marketing is critical to your
      online marketing campaign
» 4 steps to a high search engine rank
» 4 steps to an effective pay per click campaign
» Who we've helped and how we can help you
» Our 7 step process for creating search marketing
      campaigns

What is Pay-Per-Click (PPC) Advertising and Why Should You Care?

If you want your website to be listed in major search engines immediately, you can set up a Pay-per-click advertising campaign. Pay-per-click allows you greater control over how searchers find your site, what keywords they search for, and which page they land on when they enter your website - and you can set up your campaign in only a few minutes, so you start generating results immediately.

Pay-per-click campaign works as follows: you tell search engines the maximum amount you are willing to spend on specific keywords and then create ads for those keywords. Search engines run your ad either above or beside the organic listings whenever someone searches for your specified keyword. If the searcher clicks on your ad, the search engine charges you an amount up to your maximum bid -the exact amount will depend on what your competitors have also bid for that keyword.

Our PPC Services

Our PPC services include:

• Keyword Research - We do comprehensive research to generate hundreds of potential search terms and assess the relevancy, frequency of usage, and competitiveness (likelihood of rankings success) of each.
  
  
• Campaign Recommendation - We provide recommendations for campaigns on Google, Yahoo, MSN, and other pay per click directories.
  
  
• Ad Creation - We create a variety of different titles and descriptions - featuring different benefits/offers/wording - that will allow us to test which types of ads are the most effective in getting people to click.
  
  
• Campaign Account Setup - We set up accounts on your behalf.
  
  
• Weekly Monitoring - We monitor your ads across all search engines weekly. We remove under-performing search terms and test ad variations to find the best performing ads.
  
  
• Landing Page Testing - Your landing page is the first page people see when they click your ad. Ideally, you want your visitor to take an action like downloading your Free Report or filling out an inquiry form (a "conversion"). We will tweak and test headlines and test on the landing page to increase conversions.
  
  
• Monthly Reporting - We provide you with impressions, clicks, click-through rates, costs and conversions (sales, lead forms filled out, or other actions taken on your site).