Marketing FAQs and Featured Articles

We've put together a collection of helpful articles we've written on our website and in our blog.

Marketing Basics

What is marketing?
Does marketing even work?
What is strategy?
What is a brand?
How is marketing a service different from marketing a product?
How do I choose a profitable target market?
How do I differentiate myself from all the others out there?
Does Marketing Create Needs?
Will narrowing my focus really make my marketing successful?
How can target marketing make my job more satisfying?

Marketing Tools and Tactics

How do I know which marketing tools to use?
Creating your marketing system - which tactics to use?

Advertising

What types of ads do consumers hate the most?
How do I create effective advertising with AIDA?

Blogging

What's a blog?
What Types of Blogs Are There?
What Should You Blog About?
Who Is Blogging? Who Reads Blogs?
Should You Publish a Partial or Full RSS?

Customer Satisfaction

What do clients want? (Part 1)
What do clients want? (Part 2)
When shouldn't you listen to customers?
How do I conduct consumer research?

Design, Photography, and Printing

What types of file formats work best for printing?
Why do printed colors look different than those on my computer?
How does printing work?
How do copyright laws apply to photography? What images can I use?

Direct Response

How can I use direct response to improve my marketing results?

e-Newsletters

What types of click-throughs should I expect with email marketing?
Are my emails CAN-SPAM compliant?
How can I improve my e-newsletter's effectiveness?
I use email. Do I still need to use printed direct mail?

Event Marketing

How do I obtain sponsorship and funding?
How can I generate more leads from trade shows?
How do I make sure my event is valuable to attendees?
How do I measure ROI for my event?

Prospecting

How much are you losing by not following up on leads?
How to track phone inquiries

Public Speaking

How can I make my speech more interesting?

Search Engine Marketing

What is Search Engine Marketing?
What is Search Engine Marketing and Why Should You Care?
Are Companies That Promise a #1 Rank on Google Legitimate?
What is Paid Placement (Sponsored Search /Pay Per Click/PPC)?
What is Click Fraud?

Websites

7 Questions to Ask When Evaluating Your Website's Effectiveness
7 Reasons Why Many Websites Fail
How can I capture more leads with my website?
How can I market my website?
Why don't "brochure" sites generate results?
What is Web 2.0?
What information should I include on my website?