What You Will Learn:
This podcast will teach listeners what search engine optimization (SEO) is and why it’s important to ranking well in Google. Participants will learn:

• Comparisons/contrasts of information storage and retrieval before and after the Internet
• How search engines find pages
• How search engines return relevant results
• Major problems search engines face
• Why search engines aren’t as accurate as we’d like them to be
• How SEO helps search engines return relevant results

Who Will Benefit?
This podcast is a brief introduction to how search engines work, including how they find pages, how they categorize pages in their database, and how they return relevant results in just a few seconds. It provides a brief overview of what is required for high search engine rankings and problems search engines face such as relevancy issues (relevancy is subjective) and language problems.

Read more search engine optimization articles.