Small Business Graphic Design

Read our latest articles about small business graphic design below, including posts on stock photography copyright licenses and how to format your documents and images for high-end printing.

Understanding Image File Formats for Printing

Image File Formats

There are a number of image file formats out there. You are probably familiar with gifs and jpegs, but there are also a variety of others including .eps and .tif. Graphics are broken down into two kinds of categories – vector and raster (or bitmap).

A Quick Explanation of RGB vs. CMYK

RGB vs. CMYK

Understanding the difference between CMYK and RGB is crucial when trying to match your colors for printing purposes. Colors that may display brilliantly on your monitor may look differently when you get your document back from the printer.

Types of Printing Techniques: Copying, Digital and Offset

Types of Printing Techniques

If you are considering printing high-quality flyers, brochures, or sales literature, there are three main types of printing techniques available: photo copiers, digital and offset.

Licensing Photography and Copyright Laws

Photography and Copyright Laws

Unless you hire a photographer, take your own photos or do your own graphic design work, you may need to use outside sources for your photography, illustrations, or other graphic images that you include in your marketing materials. Here are a few things you need to know about licensing photography and copyright laws including the different types of licensing options available.