Demographics of Bloggers

eMarketer reported the results of a Blogads study of over 17,000 blog readers to find somewhat surprising results. Some interesting findings include:

Exactly 61% of the blog readers that responded to the survey are over the age of 30, and 75% make more than $45,000 a year. In fact, nearly 30% of the respondents are between the ages of 31 and 40, and over 37% spanned the ages of 41 to 60. And nearly 40% have a household income of $90,000 or higher.A partial profile of blog readers reveals:

54% of their news consumption is online

21% are bloggers themselves

46% describe themselves as opinion makers

So blogging may be a great way to reach higher end clients after all!

» Read Article: Are Blogs Ready for Prime-Time?

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