Web Analytics

Author: Hurol Inan
Publisher: Longman
Year Published: 2002
Rating:
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If you’ve been looking for a thorough guide to website metrics, this book is it. The book is written for anyone who wants to tackle the question of ‘is my website really working?’ - from newbies unfamiliar with metrics to experienced marketers looking to measure results. continue

If you’ve heard of Stompernet or Butterfly Marketing or Rich Schefren’s coaching program, chances are that you’ve seen some of the effects of Jeff Walker’s Product Launch Formula. Jeff has taken processes that big companies use to launch new products and translated that into a process that anyone on the internet can use to launch their own product - like an ebook, home study course, software package or coaching program. continue

Michael Stebbins is the VP of Marketing for the analytics firm, ClickTracks, which offers all sorts of hosted analytics solutions for businesses. If you’re new to analytics, I highly recommend you start with Google Analytics, as it’s free and easy to install, but for those looking for a more robust solution, ClickTracks is impressive.

Michael provided an extremely valuable template for asking the right questions and measuring results with analytics software. continue

Recently, Google Analytics redesigned their interface to make it more visually appealing and easier to use. I decided to give it a test run on a few of my sites around April 19, and have been quite pleased with the results.

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I’ve been using MyBlogLog for a couple of my blogs and so far, I like it. MyBlogLog is a blog widget that allows you to see pictures of recent visitors to your site who have MyBlogLog accounts.

It also allows you to establish communities on MyBlogLog for each of your sites and to find new contacts and network with other MyBlogLog members. You can leave messages for other members or join their communities, just as they can do so for yours.

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There was an interesting article at Clickz.com today about usability testing and web analytics. The article addresses what happens when the two different types of testing seem to ben in conflict with one another.

Measuring how effective your website is can be challenging. Often, one of the first thing clients do when they get a new website up and running is ask others what they think. We had one client that swore everyone he spoke with thought that a particular section of his website wasn’t essential, but when we looked at his site statistics, it was one of the most popular sections and obviously providing value! continue