Podcasts

What You Will Learn:
This podcast will teach listeners what search engine optimization (SEO) is and why it’s important to ranking well in Google. Participants will learn:

• Comparisons/contrasts of information storage and retrieval before and after the Internet
• How search engines find pages
• How search engines return relevant results
• Major problems search engines face
• Why search engines aren’t as accurate as we’d like them to be
• How SEO helps search engines return relevant results

Who Will Benefit?
This podcast is a brief introduction to how search engines work, including how they find pages, how they categorize pages in their database, and how they return relevant results in just a few seconds. It provides a brief overview of what is required for high search engine rankings and problems search engines face such as relevancy issues (relevancy is subjective) and language problems.

Read more search engine optimization articles.

What You Will Learn:
This podcast will teach listeners what search engine optimization (SEO) is and why it’s important to ranking well in Google. Participants will learn:

• What is SEO?
• Why SEO is important to small businesses
• The difference between SEO and spamming search engines
• How search engines rank websites
• 5 cornerstones of an SEO campaign
• Why no one can guarantee a top ranking on Google

Who Will Benefit?
Anyone who would like their site to rank well in Google and other search engines. This call will clear up misconceptions about search engine optimization, explain why it’s so difficult to rank well for popular keywords, and discuss the foundations for an effective SEO campaign. This call is directed at beginners.

Read more search engine optimization articles.

• Why you should optimize your blog for search engines
• How search engines rank web pages
• Why focusing on a niche topic is key to ranking well
• Key elements of search engine friendly posts
• What types of links to your site matter - and how to get them

Who Will Benefit?
Anyone who is thinking of starting a blog or is already blogging and would like their blog to rank better in search engines. This call will focus on tips you can put into practice immediately without any programming or technical experience. It is directed at beginners.

Read more search engine optimization articles.

What You Will Learn:
This podcast covers the importance of email marketing, why small businesses need a marketing plan, and a book review of Michael Port’s Book Yourself Solid. Specifically, participants will learn:

• The types of advertising that consumers say they trust the most according to Forrester Research
• Why small businesses waste money on marketing that doesn’t work
• How small businesses can reach their target audience when they’re ready to buy
• The components of a marketing plan
• The importance of doing initial marketing research
• The importance of creating metrics to measure the success of your marketing

Who Will Benefit?
Small businesses that are new to marketing or aren’t getting the results they’ve been looking for with their marketing. The call is focused around the importance of developing a marketing plan so you stop wasting time, money and resources on marketing tactics that don’t work. This call is directed at beginners.

What You Will Learn:
This call will teach listeners how to market their websites with Web 2.0 and Social Media online communities. Participants will learn:

• What is Web 2.0 and how it is different from traditional websites
• What is social media and why use it to market your business?
• Why blogging is an essential component of social media marketing
• 5 social media sites you can start using today to market your website
• How to get the best results with social media marketing

Who Will Benefit?
Anyone interested in learning more about the Web 2.0 phenomenon and the rise of social media sites. The call will focus on how getting involved and contributing content to these popular online communities will help you build your brand, generate traffic to your website, and boost your site’s search engine rank. This call is directed at beginners.