Small Business Marketing Services

If you are struggling to capture and follow up with leads, you are not alone. Running a successful small business often means working more than a regular 9 to 5 job. But, if you learn to take things one step at a time, you can break down any overwhelming task into manageable, bite-sized chunks. Here [...]

If you want to create a successful small business website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services. Here are 4 small business web design tips for conducting online competitive research.

When you start a website, if you hope to sell your products and services, you must first understand a little about who might actually buy those products and services. The more you know about your prospects and clients, the easier it will be to sell to them. Here are five questions you should be able [...]

Your personal brand is who you are as others see you. It’s what people think about when they hear your name, see an image of you, or interact with you. In our professional lives, we try to shape our personal brand to emphasize the positive characteristics of our personality that make us unique, such as [...]

It’s no secret that referred clients make better clients. They cost less to acquire because they are already pre-sold on your services. They are less price resistant because someone they trust referred them. They tend to be more understanding and easy to please. And since they were referred to you, they are more likely to [...]

Using testimonials from happy clients in your marketing materials is a great way to demonstrate “social proof” in your marketing materials.

If you’ve been marketing your business for any length of time, you may have heard marketers advise you to sell benefits, not the features of your services. Here’s a quick definition of each:

When you start marketing your business, it’s easy to get caught up in the design elements. Which color, font, pictures and design is right? What should you tell prospects about you and your companies’ successes that will convince them to hire you? Here’s the #1 small business marketing mistake…

How do you decide which target market to serve? If you’re lucky, you discover a need that isn’t being met. Perhaps you, personally, had a problem you wished there was a better solution for. Or as you talk with prospects, you discover a problem that isn’t being addressed. You then focus your business around solving [...]

Each person you talk with will have a different world perspective from yours. Each has their own version of reality based on their life views, beliefs, and past experiences. They aren’t looking for you to impose your worldview on them. Rather, they are looking for a solution to their problems that jibes with how they [...]