Email Marketing

Get Listed With Google in 48 Hours

Posted by Krista on Sep 5, 2006 in Email Marketing, Search Engine Marketing | 0 comments

I recently saw an ad for a search engine marketing company that claimed they could get your site included in Google’s search results in 48 hours for a nominal fee. Personally, I think this is incredibly misleading, so let me explain exactly what they will do and what results you will get. What Does Site Inclusion Mean? If your site is included in Google’s search results, it simply...

Are Companies That Promise a #1 Rank on Google Legitimate?

Posted by Krista on Jul 4, 2006 in Email Marketing, Search Engine Marketing | 0 comments

I often receive questions from clients who have received an email from a company guaranteeing them a #1 ranking on Google or from a company that will submit their site to 5000 search engines for $20 or less and want to know if these offers are legitimate. Top Rankings For Key Phrases Are Only Useful If People Are Searching For That Key Phrase Today, for instance, I saw a company that advertised...

Black Hat Search Engine Optimization: Stay Away From These Taboo Practices

Posted by Krista on Jul 4, 2006 in Email Marketing, Search Engine Marketing | 0 comments

Because of the importance of getting a high ranking in search engines, a number of cheats have emerged. Here are a few common methods that some marketers use to get higher ranking in search engines. I do not approve of or support these practices but believe you should be aware of all options available. Many see search engine optimization as an exercise in risk management – if you are...

Using Your Newsletter To Differentiate Your Firm

Posted by Krista on Mar 14, 2006 in Email Marketing | 0 comments

I often get emails from professional services companies looking for someone to write their firm’s newsletter. They don’t have the time or resources to do it themselves but they know in the back of their minds that they need to do something to keep in contact with prospects and clients. Generally, firms are looking for one of two options: 1) to buy already published articles –...

So Much For Less Spam

Posted by Krista on Jan 25, 2005 in Email Marketing | 0 comments

Clickz.com reports a new study by Osterman Research found that 44% of computer users have reduced their use of e-mail and the Internet in the last 12 months. Over 80 percent of e-mail users believe the parties most responsible for spam are product vendors who employ spam advertising tactics and Internet service providers. However, only 26 percent of e-mail users believe ISPs have been effective...

The Crack Down on Spam

Posted by Krista on Jan 17, 2005 in Email Marketing | 0 comments

Yes, despite what you’ve read recently in the news, Can-Spam legislature is working! According to an article today on Clickz.com: The FTC shut down six businesses and froze the assets of five individuals this week. All were behind the sending of sexually explicit spam. The sleaze factor is what made the headlines. What should make all you marketers, affiliates, e-mailers, and business...