Small Business Marketing Services

It seems most companies still aren’t. A recent white paper from Arial Software detailed the results of an audit they conducted of 1057 organizations with a prominent online presence – including Fortune 500 companies. The results were not good at all. They found that only one third of online businesses send emails that are CAN-SPAM [...]

One of the major challenges for B2C email marketers is getting email successfully delivered to AOL users, who can make up anywhere from 20-25% of their email databases. If AOL users make up a portion of your email base, Clickz.com has published a 2 part series on how to increase your delivery rates. AOL User [...]

A recent white paper by email provider, Return Path, found that if you want your email to be read, send it Mondays between 6-10AM. Saturdays and Sundays are the worst days to send out email. Return path believes this is because many spam filters use the email’s time/date to determine whether it qualifies as spam. [...]

Most marketers take an integrated approach that uses both email and direct marketing to reach prospects. This article lists the benefits and drawbacks of using email, and why you should still incorporate direct mail into your marketing campaigns.

So, Google has been in the news quite a bit recently. By now, you’ve probably heard of their unorthodox IPO conditions, looking for $2.7 billion. But let me talk briefly about the launch of GMail, which has gotten numerous bad publicity because it scans email for keywords and places relevant advertisements along the side. Gmail [...]

According to Forrester Research, 71% of online consumers say they receive too many email offers and promotions, averaging 110 messages per week. The good news is that they report opening two-thirds of messages they have opted in to receive. Here are 5 tips to increase your newsletter’s chances of being read.

It may not seem like email spam is decreasing, but if you are a US business that sends any type of email marketing, you should be aware of the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act). Effective January 1, 2004, this law targets commercial email such as an advertisement [...]