Small Business Marketing Services

One of the best ways that small business owners can keep in touch with prospects and clients is to create an email newsletter that you send regularly to subscribers who have opted in to receive it. Email newsletters are a low-cost way to follow up with subscribers, build your reputation as an authority in your [...]

One of the best ways to market your services is to build an opt-in email list of prospects and customers who have agreed to receive mailings from you. Here are a few small business email marketing tips for building an opt-in mailing list. What is an opt-in mailing list? An opt-in mailing list is a [...]

Your small business email marketing subscriber list is your database of prospects and clients who have opted in to receive ongoing communication from you. List building is the process of getting more people to subscribe to that list. Building a subscriber list takes time. You might be tempted to gather all the names and email [...]

If you are considering publishing a small business email newsletter, one key question you might have is what to write about to keep subscribers engaged and anxiously awaiting your next issue. A good newsletter helps to build your brand, advertise your products and services, build rapport and credibility, and keep in touch.

If you are using email marketing to promote your products and services, how you compose your email is crucial to getting a high response rate. Here are nine tips for increasing your small business email marketing response rates. Craft a compelling subject line. Your subject line determines whether or not your recipient will open your [...]

Do you open your email to find an endless stream of spam? If so, here are 7 easy ways to cut back. Create a throwaway email address. Yahoo Mail and Gmail are both great alternatives to using your work or personal email address on the web. Both have “junk mail” or “spam” folders that catch [...]

I often get emails from professional services companies looking for someone to write their firm’s newsletter. They don’t have the time or resources to do it themselves but they know in the back of their minds that they need to do something to keep in contact with prospects and clients. Generally, firms are looking for [...]

Clickz.com reports a new study by Osterman Research found that 44% of computer users have reduced their use of e-mail and the Internet in the last 12 months. Over 80 percent of e-mail users believe the parties most responsible for spam are product vendors who employ spam advertising tactics and Internet service providers. However, only [...]

Yes, despite what you’ve read recently in the news, Can-Spam legislature is working! According to an article today on Clickz.com: The FTC shut down six businesses and froze the assets of five individuals this week. All were behind the sending of sexually explicit spam. The sleaze factor is what made the headlines. What should make [...]

Clickz.com just published an interesting article on email metrics and what you might expect. Author Jeanne Jennings writes: Average open rates for house lists are running in the mid-30s (34.3 percent, according to DoubleClick). The range I’m seeing, based on public sources and my clients’ performances, is the mid-20s to just over 50 percent. Average [...]