Small Business Marketing Services

There are a number of reasons why having your own domain name is good business:

There are a number of factors that go into picking the perfect domain name for your business. Here are some things to consider: Should You Pick a Branded or a Keyword Rich Domain Name? When it comes to picking a domain name, you basically have three choices: a generic name made up of keywords, a [...]

Once you define your target audience, creating buyer personas can help you understand their buying behaviors. A persona is a “fake” member of your target market. It is the collective summary of a group of people who share similar interests, demographics and world views. Personas help you put a name and a face on impersonal [...]

The best websites balance your company’s goals with the goals of your target users. The article Why do you want a website addressed reasons your company may want a website. This article will focus on why your target audience will want to visit your website. Before you start to build your website, you should answer [...]

Before you start building your website, take a few moments to clarify your website’s purpose. The website planning process starts with your goals and objectives. Why do you want or need this site? By defining the purpose of your website, you set guidelines for how your design should look, what navigational structure to use, and [...]

There are numerous reasons why a small business website might fail. Here are my top 7 pitfalls to avoid when designing your small business website:

Measuring how effective your website is can be challenging. Often, one of the first thing clients do when they get a new website up and running is ask others what they think. We had one client who swore that everyone he spoke with thought a particular section of his website wasn’t essential, but when we [...]

Just having a website is not enough. If you’re hoping you can throw up a cookie cutter website and wait for the leads to start rolling in, you’re going to be waiting a long time. Effective websites require considerable planning and maintenance. They require that you start with your clients – who they are and [...]

How many times do you hear the mantra “drive more traffic to your website”? Marketers use search engine optimization and bid on keywords with Google and Overture just to drive more traffic to their websites. Now that pay per click advertising has exploded and keyword prices range anywhere from $.50 to $20, getting readers to [...]

Writing web content is different from writing print advertisements, brochures, and sales materials. People scan information rather than read word-for-word. To help your visitors get the most out of your website content, here are eight tips to make your articles and web content more user-friendly.