Small Business Marketing Services

There are a number of companies out there that allow you to register domain names for anywhere from less than $10/year to upwards of $35/year. Whichever company you pick, I highly recommend that you stick with one company to make it easier to manage all your domain names. Personally, I have almost 90 domain names, [...]

How do you know if your website is working? You may have put a lot of time, money and energy into building a great website, but how well does your website convert visitors into leads and buyers? That is what web analytics can tell you. What is Web Analytics? Simply put, web analytics is the [...]

Before you start building your website, it’s helpful to craft a mission statement or a statement of purpose. Your mission statement should address: Topics and goals – What is your site about? Target audience – Who is your site for? Competitive differentiator – Why should visitors visit your site over other websites?

Web hosts are companies that are connected to the internet and that allow you to store files on their computers. In the previous section, I explained that all computers attached to the internet have an IP address. Your web host is the computer people will connect to when they want to view your website. Here’s [...]

A domain name is the address or URL of a particular website. Every computer that is connected to the internet has an address that is made up of a series of numbers that look something like 123.45.67.890. Since humans are notoriously bad at remembering a string of numbers, we purchase domain names and link them [...]

Author: Bryan Eisenberg and Jeffrey Eisenberg Publisher: Nelson Business Year Published: 2006 Rating: Buy From Amazon.com Every few days, you read a new headline about how mass marketing is dead. In Waiting For Your Cat to Bark?, Bryan and Jeffrey Eisenberg offer a new paradigm for interacting with customers.

Web copy is often an afterthought for most small businesses and professional services. They figure that since they already have a corporate brochure, they can use that text rather than crafting text specifically for their website. Unfortunately, that’s often a big mistake. There’s a big difference between text for print and text for the web. [...]

The Importance of Planning Building a website is not unlike building your home. First you must decide the fundamentals of the home such as what features you want, where it will be located, how much you can afford, how you want the floor plans laid out, when you want to move in by, what building [...]

Whether you choose to hire a web designer to build your website or do it yourself, you’ll be faced with a number of options and choices. Here is an overview of the topics I’ve discussed or will be discuss in other articles.

Your website navigation is the menu of options you provide visitors with to find content on your website. No matter how great your design is or how compelling your web content, if your visitors can’t figure out how to find the information they need, they will quickly leave. Good site navigation tells visitors: Where they [...]