6 Tips for Web Content Development
If you use your website to generate leads or sell your services, creating compelling website content is a must. Good websites have informative articles that appeal to visitors and are optimized for search engines. Writing great content doesn’t have to be challenging. Here are X tips to help you generate web content ideas. Solve your readers’ problems. Write your content from your...
Read MoreBook Review: Measuring the Success of Your Website
Author: Hurol Inan Publisher: Longman Year Published: 2002 Rating: Buy From Amazon.com If you’ve been looking for a thorough guide to website metrics, this book is it. The book is written for anyone who wants to tackle the question of ‘is my website really working?’ – from newbies unfamiliar with metrics to experienced marketers looking to measure results. Often, people...
Read MoreReader Q&A: Why Isn’t My Domain Name Working?
A reader asks: I’ve added a domain name to my web host, but my webpage isn’t showing up. Instead, it’s taking me to a coming soon page. What’s wrong? I’m going to assume it’s been a few hours since you purchased and set up your domain name, as it can take 24-48 hours for everything to work properly – though the process called “domain name...
Read MoreRegaining Your Google Rank When Your Site Is Hacked
A few days ago, I noticed traffic to one of my sites had decreased to a trickle. Sensing something was wrong, I clicked to the site only to be notified: After browsing through the StopBadware site, I determined I must have some malicious code somewhere on my website… Sure enough, at the very bottom was a strange block of code pointing to some foreign site. This type of hack is more common...
Read MoreWebsite Copywriting – 8 Tips for Creating Compelling Content
One of the most important parts of your website is your web copy. When visitors arrive at your site, it’s your copy that must convert visitors into email subscribers, leads and customers. Here are eight tips for creating compelling website copywriting that inspires visitors to take action. Create an attention-grabbing headline. Your headline serves as an advertisement for your webpage so...
Read MoreHow To Keep Website Visitors From Leaving Your Website
Getting visitors to your website is only half the battle. Keeping them there long enough to get them to take action – like subscribing to your newsletter, buying a product, or contacting you – is the next hurdle to creating an effective lead generating website. Do You Know Your Bounce Rate? Your bounce rate is the number of people who visit your site and quickly leave. According to a...
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