Small Business Marketing Services

One of the most important parts of your website is your web copy. When visitors arrive at your site, it’s your copy that must convert visitors into email subscribers, leads and customers. Here are eight tips for creating compelling website copywriting that inspires visitors to take action. Create an attention-grabbing headline. Your headline serves as [...]

Getting visitors to your website is only half the battle. Keeping them there long enough to get them to take action – like subscribing to your newsletter, buying a product, or contacting you – is the next hurdle to creating an effective lead generating website.

Author: Bryan Eisenberg and Jeffrey Eisenberg Publisher: Wizard Academy Press Year Published: 2002 Rating: Buy From Amazon.com Web content is the heart and soul of your website. If it isn’t interesting, engaging, and informative, your visitors have no reason to stick around. Believe me – they won’t.

If you’ve heard of Stompernet or Butterfly Marketing or Rich Schefren’s coaching program, chances are that you’ve seen some of the effects of Jeff Walker’s Product Launch Formula. Jeff has taken processes that big companies use to launch new products and translated that into a process that anyone on the internet can use to launch [...]

Michael Stebbins is the VP of Marketing for the analytics firm, ClickTracks, which offers all sorts of hosted analytics solutions for businesses. If you’re new to analytics, I highly recommend you start with Google Analytics, as it’s free and easy to install, but for those looking for a more robust solution, ClickTracks is impressive. Michael [...]

If you are a small business owner, you may wonder if you really need a website. The answer is a definite “yes.” No matter what business you are in, such as selling physical products or offering a service, your business will benefit from having a website. Here are five reasons why your business needs a [...]

Recently, Google Analytics redesigned their interface to make it more visually appealing and easier to use. I decided to give it a test run on a few of my sites around April 19, and have been quite pleased with the results.

I’ve been using MyBlogLog for a couple of my blogs and so far, I like it. MyBlogLog is a blog widget that allows you to see pictures of recent visitors to your site who have MyBlogLog accounts. It also allows you to establish communities on MyBlogLog for each of your sites and to find new [...]

If it has been awhile since you designed your small business website, it may be time to consider a redesign. Times change and as your business grows, you need your site to do more. Here are seven reasons why you should consider redesigning your small business website. Outdated content – Sometimes, you don’t need a [...]

Most small-business owners don’t have the time to learn HTML and web programming languages but they do want to make changes to their websites easily and without contacting their web designer for small changes or to add new web content. Website content management software allows you to do this.