Small Business Marketing Services

In the offline world, when you pay by credit card, you simply swipe your credit card through a point-of-sale device and either show your identification, sign the receipt or enter your pin number (if you are using a debit card, for instance), and the purchase is paid for. If you want to accept credit cards [...]

Your small business website should be the place where prospects go to learn more about how you can help them solve their current problem, obstacle or frustration. Unfortunately, most service professional’s websites are plagued with cluttered design, meaningless graphics, confusing navigation, poor writing and too much focus on the business rather than the prospect’s problems. [...]

If you want to create a successful small business website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services. Here are 4 small business web design tips for conducting online competitive research.

When visitors first come to your small business website, they want a clear, concise explanation of who you are, what you do, and how you are uniquely qualified to help them. Here are a few ideas for how you should set up your website to demonstrate your credibility and expertise.

Most small business websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. Each page talks about the company and its products and services, but does little to address prospects’ problems and concerns. If you want to make your website more effective at capturing leads, here [...]

One of the easiest ways to drive free web traffic to your small business website is by providing valuable content your visitors are searching for. Fortunately, you don’t have to be an expert writer to benefit from article writing – you simply need to follow a few steps. Here are six steps for generating free [...]

If you use your small business website to generate leads or sell your services, creating compelling small business web content is a must. Good websites have informative articles that appeal to visitors and are optimized for search engines. Writing great content doesn’t have to be challenging. Here are 6 tips for small business web content [...]

Author: Hurol Inan Publisher: Longman Year Published: 2002 Rating: Buy From Amazon.com If you’ve been looking for a thorough guide to website metrics, this book is it. The book is written for anyone who wants to tackle the question of ‘is my website really working?’ – from newbies unfamiliar with metrics to experienced marketers looking [...]

A reader asks: I’ve added a domain name to my web host, but my webpage isn’t showing up. Instead, it’s taking me to a coming soon page. What’s wrong? I’m going to assume it’s been a few hours since you purchased and set up your domain name, as it can take 24-48 hours for everything [...]

A few days ago, I noticed traffic to one of my sites had decreased to a trickle. Sensing something was wrong, I clicked to the site only to be notified: After browsing through the StopBadware site, I determined I must have some malicious code somewhere on my website… Sure enough, at the very bottom was [...]