How to Accept Credit Cards On Your Website
In the offline world, when you pay by credit card, you simply swipe your credit card through a point-of-sale device and either show your identification, sign the receipt or enter your pin number (if you are using a debit card, for instance), and the purchase is paid for. If you want to accept credit cards online, the process is a bit more complicated. Online merchants don’t have the luxury...
Read More6 Tips for Creating a More Effective Website
Your website should be the place where prospects go to learn more about how you can help them solve their current problem, obstacle or frustration. Unfortunately, most service professional’s websites are plagued with cluttered design, meaningless graphics, confusing navigation, poor writing and too much focus on the business rather than the prospect’s problems. Here are 6 tips for...
Read More3 Steps to Research Your Competitors Online
If you want to create a successful website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services. Here are three steps to online competitive research. Step 1 – Discover Your Competitors The obvious way to start researching your competitors is to do a Google search for your top keywords. Who is...
Read More10 Essential Pages Every Website Should Include
When visitors first come to your website, they want a clear, concise explanation of who you are, what you do, and how you are uniquely qualified to help them. Here are a few ideas for how you should set up your website to demonstrate your credibility and expertise. Home Page – Your home page will be the most visited page on your website. Think of it as the front lobby of your virtual...
Read More4 Steps To Capturing Leads From Your Website
Most websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. Each page talks about the company and its products and services, but does little to address prospects’ problems and concerns. If you want to make your website more effective at capturing leads, use these four steps. Step 1: Capture Prospects’ Attention When...
Read More6 Steps For Writing Articles That Flood Your Website with Traffic
One of the easiest ways to drive traffic to your website is by providing valuable content your visitors are searching for. Fortunately, you don’t have to be an expert writer to benefit from article writing – you simply need to follow a few steps. Here are six steps for writing articles that will flood your site with traffic. Step 1 – Choose A Topic Based On Keyword...
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