Small Business Marketing Services

Getting other websites to link to you is essential to achieving high ranking in search engines. That said, not just any links will do. You need links from quality sites that are relevant to your topic. Here are some ideas for getting high quality links.

How do search engines determine which sites should show up on the first few pages? Say you go to Google in hopes of finding an attorney who practices trademark law in Pennsylvania. If you were to try a generic query like “Attorney,” you’d get about 30.7 million pages that include the term. Of course, most [...]

The major search engines find your site through crawlers, spiders, and bots (as in “robots”). Crawlers, spiders, and bots (as in “robots”) are automated programs that seek out new and newly updated pages to add to their database of content. Some of the major ones are Googlebot (Google), MSNbot (MSN), and Inktomi Slurp (Yahoo). These [...]

Google recently revealed how they monitor click fraud through a series of filters, offline analysis, and investigations into reported activity. In it, Google reports that they are quite proactive in stopping click fraud clicks before they’re ever charged to advertisers. According to their model, less than 10% of all clicks are invalid, and only 0.02% [...]

Microsoft has just been granted a patent that discussed the relationship between paid and organic search listings. In it, Microsoft talks about filtering their search results so that if an advertiser both ranks well for a specific keyword and is running a paid ad for that keyword, the search results would filter out the organic [...]

Learn how to evaluate SEO firms – and why no one can guarantee a top rank.

If you’ve read my article on Getting a High Organic Search Engine Rank, you know that getting other websites to link to you is extremely important if you are looking to get a high rank in search engines. One way to get links is to submit your site to various web directories.

One of the most popular myths that just won’t go away is that if you put the right keywords in your meta tags, you’ll achieve a high ranking in search engines. Sorry, but meta tags aren’t the magic bullet you may have been led to believe.

I recently saw an ad for a search engine marketing company that claimed they could get your site included in Google’s search results in 48 hours for a nominal fee. Personally, I think this is incredibly misleading, so let me explain exactly what they will do and what results you will get.

One of the biggest myths of search engine optimization is that you need to submit your site – often multiple times – to search engines. You’ll often find companies or software packages that will claim that for a monthly fee, they’ll submit your site to search engines each month. These types of services are scams, [...]