Small Business Marketing Services

If you are struggling to capture and follow up with leads, you are not alone. Running a successful small business often means working more than a regular 9 to 5 job. But, if you learn to take things one step at a time, you can break down any overwhelming task into manageable, bite-sized chunks. Here [...]

Cold calling can be hit or miss for many small business owners. Some professionals swear by it. Others hate the idea of calling people up and pitching their products or services. Personally, I don’t advocate cold calling in most cases because it can be an expensive, time consuming way to market yourself. And while it [...]

If you’ve been promoting your services for any length of time, you’ve probably experienced at least one time when your prospect seemed to drop off the face of the planet. You thought things were going well. You were in talks and coming close to closing the deal when suddenly, your prospect stops taking your calls [...]

Discover Your Sales Strengths is based on Gallup research of sales people who were consistently in the top 25% of their company’s sales forces.

In the Little Red Book of Sales Answers, Gitomer has put together what feels like a sales book for the attention-deficit.

Overall, Hope is Not a Strategy is a great introduction to building high trust relationships in complex sales that will net repeat business.

Author: Neil Rackham Publisher: McGraw-Hill Year Published: 1988 Rating: Buy From Amazon.com Marketing can only get your foot in the door. Selling is what closes the deal. Yet when most people think of selling, they think of pushy ‘used car’ salesmen who are only out to suck more money out of their wallets.

I got a call from a charity organization yesterday asking for a donation to support their cause. I tend to get a number of these types of calls during the first days of the quarter – always someone reading me a script and then asking for money. Yesterday’s caller was particularly persistent. I’m certainly not [...]

There was an interesting article in Pepper & Roger’s 1to1 magazine this month on the effectiveness of the sales force and how your sales team must go beyond pitching prepackaged solutions to prospects and instead, “diagnose, design, and deliver” solutions that match their specific needs. The article mentioned Jeff Thull’s approach to selling, something I’ve [...]

Many small-business owners hate the concept of selling. Yet selling is a fundamental part of attracting and keeping clients. Here are ten sales tips for closing the sale without manipulation or unethical behavior. Listen. 90-percent of your conversation should involve you listening to what your prospect wants or needs. They will tell you what they [...]