by Krista on September 19, 2009 in Internet Marketing
Twitter has received an enormous amount of attention in 2009. In just the past few months, Twitter has experienced explosive growth, thanks in part to high profile coverage by Ashton Kutcher and Oprah.
by Krista on September 18, 2009 in Internet Marketing, Marketing, Web Design
If you want to create a successful small business website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services. Here are 4 small business web design tips for conducting online competitive research.
by Krista on September 17, 2009 in Internet Marketing, Marketing
When you start a website, if you hope to sell your products and services, you must first understand a little about who might actually buy those products and services. The more you know about your prospects and clients, the easier it will be to sell to them. Here are five questions you should be able [...]
by Krista on September 15, 2009 in Search Engine Marketing
Small business seo is a powerful tool service providers can use to market their websites cost effectively. Many people want to know how they can get their website ranked in the organic listings of Google so they receive lots of free targeted traffic to their site.
by Krista on September 12, 2009 in Web Design
When visitors first come to your small business website, they want a clear, concise explanation of who you are, what you do, and how you are uniquely qualified to help them. Here are a few ideas for how you should set up your website to demonstrate your credibility and expertise.
by Krista on September 5, 2009 in Internet Marketing, Web Design
Most small business websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. Each page talks about the company and its products and services, but does little to address prospects’ problems and concerns. If you want to make your website more effective at capturing leads, here [...]
by Krista on September 3, 2009 in Internet Marketing, Search Engine Marketing, Web Design
One of the easiest ways to drive free web traffic to your small business website is by providing valuable content your visitors are searching for. Fortunately, you don’t have to be an expert writer to benefit from article writing – you simply need to follow a few steps. Here are six steps for generating free [...]
by Krista on September 1, 2009 in Marketing
Your personal brand is who you are as others see you. It’s what people think about when they hear your name, see an image of you, or interact with you. In our professional lives, we try to shape our personal brand to emphasize the positive characteristics of our personality that make us unique, such as [...]
by Krista on June 23, 2009 in Marketing
It’s no secret that referred clients make better clients. They cost less to acquire because they are already pre-sold on your services. They are less price resistant because someone they trust referred them. They tend to be more understanding and easy to please. And since they were referred to you, they are more likely to [...]
by Krista on June 16, 2009 in Advertising, Marketing
Using testimonials from happy clients in your marketing materials is a great way to demonstrate “social proof” in your marketing materials.