Small Business Marketing Services

Promoting your services is extremely expensive if you focus on marketing to everyone. In today’s marketplace, consumers have far more choices than ever before – and are overloaded with information.

Marketing is everything you do to get and keep clients. In order to do that cost effectively and profitably, you need a clear understanding of what types of clients you want to attract.

John Wanamaker, the famous merchant who opened Wanamaker’s, the first department store in Philadelphia, and who is now considered the father of modern marketing, once said “I know that half of my advertising dollars are wasted … I just don’t know which half.” It’s a dilemma marketers still have today. How can they know if [...]

Yesterday I had the pleasure of attending Seth Godin‘s presentation in NYC on his new book, Tribes. This was my second Godin talk – I saw him in Philly two years ago when he released The Dip – and again, I was not disappointed. In fact, I walked out inspired, enthusiastic, and ready to take [...]

How do you market your services? If you’re like many small-business owners, you might try a number of things from running ads to sending out postcards to doing some online advertising. Those efforts might produce a client or two, but instead continuing to market their business, they just stop. Instead, they focus their efforts on [...]

You can’t turn on your favorite program without expecting to be interrupted every 10-15 minutes with commercials. Big-name companies do everything they can to be witty, funny, clever, or entertaining so that you’ll give them 30 seconds of your attention and maybe, just maybe, will remember their product or service the next time you’re in [...]

One of the reasons people hate marketing is because it seems like common sense – yet those things that seem intuitive just don’t work. On the other hand, many of the things that do work in marketing don’t seem to make sense on the surface. Here are some mistakes people make that seem like common [...]

Marketing is everything you do to get and keep clients. So why do people dislike, or even downright hate, marketing so much? Here are a few reasons why people avoid marketing.

When most people think of marketing, they think of advertising, brochures, websites or newsletters. In fact, many people have a negative impression of marketing – they think it boils down to convincing (perhaps even manipulating) people to buy something they don’t want or need. When they think of selling, they think of the proverbial used [...]

As a small-business owner, lead generation is crucial to your success. Leads are people who are members of your target market, want what you offer, and have the ability to pay for your products and services. Here are five primary lead generation techniques small businesses use. Online Lead Generation – Setting up a lead generating [...]