Small Business Marketing Services

What You Will Learn: This call will teach listeners how to improve their blog’s rank in search engines. Participants will learn: Why you should optimize your blog for search engines How search engines rank web pages Why focusing on a niche topic is key to ranking well Key elements of search engine friendly posts What [...]

What You Will Learn: This podcast covers the importance of email marketing, why small businesses need a marketing plan, and a book review of Michael Port’s Book Yourself Solid. Specifically, participants will learn: The types of advertising that consumers say they trust the most according to Forrester Research Why small businesses waste money on marketing [...]

What You Will Learn: This call will teach listeners how to market their websites with Web 2.0 and Social Media online communities. Participants will learn: What is Web 2.0 and how it is different from traditional websites What is social media and why use it to market your business? Why blogging is an essential component [...]

Over the last few weeks, I’ve had a number of people ask me what Web 2.0 is. That doesn’t really surprise me as it seems that as the term has gone mainstream, it’s lost much of its meaning. The term was coined back in 2004 by O’Reilly Media to refer to the startups that were [...]

Andrew Burroughs of IDEO has put together a book to help you look at the world a bit more closely.

Video tutorial site, Tubetorial has just launched. The site offers free video presentations on various topics related to blogging, web design, and making money online. They are currently focused on three main topics: How to Build a Profitable Home on the Web 7 Steps to Creating and Selling a Niche Information Product Blogger Law 101

Web copy is often an afterthought for most small businesses and professional services. They figure that since they already have a corporate brochure, they can use that text rather than crafting text specifically for their website. Unfortunately, that’s often a big mistake. There’s a big difference between text for print and text for the web. [...]

The Long Tail chronicles the emerging internet trend where niche businesses are becoming just as profitable as those focusing on blockbusters and best sellers.

Alexa is a database of popular websites owned by Amazon.com that gives rough estimates of how much traffic a site receives. Since 1996, Alexa has been allowing web users to download and install its toolbar. It then collects this data and uses it for its page rank calculations. The result is that if you go [...]

Content is the heart and soul of your website. Not only is it your ticket to getting good rankings in search engines, but it’s also the draw for your readers. No one wants to spend time on sites that don’t offer anything of value. What is Good Content? Obviously, good content is subjective, so you [...]