Small Business Marketing Services

Getting visitors to your website is only half the battle. Keeping them there long enough to get them to take action – like subscribing to your newsletter, buying a product, or contacting you – is the next hurdle to creating an effective lead generating website.

What are the most effective small business marketing methods? That’s a question I receive regularly from my clients – solo and small business service professionals, who are great at what they do but struggle with the “business” aspects of running their firm. My law firm marketing clients are great at legal work. My real estate [...]

If you feel overwhelmed with all the ways to market your business on the internet and don’t know where to start, pick up Do It Wrong Quickly.

What You Will Learn: This podcast will teach listeners what search engine optimization (SEO) is and why it’s important to ranking well in Google. Participants will learn: Comparisons/contrasts of information storage and retrieval before and after the Internet How search engines find pages How search engines return relevant results Major problems search engines face Why [...]

What You Will Learn: This podcast will teach listeners what search engine optimization (SEO) is and why it’s important to ranking well in Google. Participants will learn: What is SEO? Why SEO is important to small businesses The difference between SEO and spamming search engines How search engines rank websites 5 cornerstones of an SEO [...]

Moderator: Krista Baker Download: MP3 What You Will Learn: This call is a review of the Future of Online Advertising conference which was held in New York on June 8-9. Here’s what you’ll learn by listening: The key themes addressed by the conference Why 50% of advertising fails Problems small business owners have measuring advertising [...]

I was in NYC Thursday and Friday for the Future of Online Advertising (FOOA) conference held at beautiful Gotham Hall. The event, the first of what will probably many conferences on this emerging topic, has sparked enough buzz to get Mayor Bloomberg to officially declare this week “Online Advertising Week.” I attended for free, thanks [...]

Ron Belanger of Yahoo! summarizes web 2.0 nicely – it’s about consumers collaborating and sharing content. In his talk, he stressed that today’s consumer “2.0″ is overworked and overwhelmed with information. Yet they’re addicted to leisure and spend 8% of their budgets on leisure activities. These consumers are information junkies who rely on search not [...]

Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers – please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like “Half of all marketing budgets is wasted – we just don’t know which half.” That must change. Generating publicity isn’t [...]

Brad Fallon of StomperNet fame has been working on a new project that bills itself as “The Marketplace for Ideas” called Free IQ. It’s like YouTube for the business community – but isn’t limited to video. It’s for all sorts of media including ebooks, audio and video. Still in beta, Free IQ lets you search [...]