How to Use Twitter To Market Your Services
Twitter has received an enormous amount of attention in 2009. In just the past few months, Twitter has experienced explosive growth, thanks in part to high profile coverage by Ashton Kutcher and Oprah. According to Sysomos Inc, one of the world’s leading social media analytics companies, Twitter has experienced hockey stick-like growth in 2009. 72.5% of all Twitters first joined Twitter...
Read More3 Steps to Research Your Competitors Online
If you want to create a successful website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services. Here are three steps to online competitive research. Step 1 – Discover Your Competitors The obvious way to start researching your competitors is to do a Google search for your top keywords. Who is...
Read More5 Questions You Should Be Able To Answer About Your Online Target Market
When you start a website, if you hope to sell your products and services, you must first understand a little about who might actually buy those products and services. The more you know about your prospects and clients, the easier it will be to sell to them. Here are five questions you should be able to answer about your online target market. What are their demographics? Demographics are things...
Read More4 Steps To Capturing Leads From Your Website
Most websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. Each page talks about the company and its products and services, but does little to address prospects’ problems and concerns. If you want to make your website more effective at capturing leads, use these four steps. Step 1: Capture Prospects’ Attention When...
Read More6 Steps For Writing Articles That Flood Your Website with Traffic
One of the easiest ways to drive traffic to your website is by providing valuable content your visitors are searching for. Fortunately, you don’t have to be an expert writer to benefit from article writing – you simply need to follow a few steps. Here are six steps for writing articles that will flood your site with traffic. Step 1 – Choose A Topic Based On Keyword...
Read MoreDo You Have What It Takes to Lead?
Yesterday I had the pleasure of attending Seth Godin‘s presentation in NYC on his new book, Tribes. This was my second Godin talk – I saw him in Philly two years ago when he released The Dip – and again, I was not disappointed. In fact, I walked out inspired, enthusiastic, and ready to take action. Seeing Seth speak does that for you. (So does reading his books!) Seth...
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