by Krista on September 19, 2009 in Internet Marketing
Twitter has received an enormous amount of attention in 2009. In just the past few months, Twitter has experienced explosive growth, thanks in part to high profile coverage by Ashton Kutcher and Oprah.
by Krista on September 18, 2009 in Internet Marketing, Marketing, Web Design
If you want to create a successful small business website that ranks well in search engines, you will need to know who your competition is, what they are selling, and how they sell their products and services. Here are 4 small business web design tips for conducting online competitive research.
by Krista on September 17, 2009 in Internet Marketing, Marketing
When you start a website, if you hope to sell your products and services, you must first understand a little about who might actually buy those products and services. The more you know about your prospects and clients, the easier it will be to sell to them. Here are five questions you should be able [...]
by Krista on September 5, 2009 in Internet Marketing, Web Design
Most small business websites are ineffective at capturing leads because they are little more than a corporate brochure divided into web pages. Each page talks about the company and its products and services, but does little to address prospects’ problems and concerns. If you want to make your website more effective at capturing leads, here [...]
by Krista on September 3, 2009 in Internet Marketing, Search Engine Marketing, Web Design
One of the easiest ways to drive free web traffic to your small business website is by providing valuable content your visitors are searching for. Fortunately, you don’t have to be an expert writer to benefit from article writing – you simply need to follow a few steps. Here are six steps for generating free [...]
by Krista on October 23, 2008 in Conferences, Internet Marketing, Marketing
Yesterday I had the pleasure of attending Seth Godin‘s presentation in NYC on his new book, Tribes. This was my second Godin talk – I saw him in Philly two years ago when he released The Dip – and again, I was not disappointed. In fact, I walked out inspired, enthusiastic, and ready to take [...]
by Krista on October 15, 2008 in Internet Marketing, Search Engine Marketing
Small Business search engine optimization SEO can be a great way to get high-quality, targeted visitors to your website. In this article, I’ll discuss the necessary steps required for any effective small business SEO campaign.
by Krista on October 15, 2008 in Internet Marketing, Search Engine Marketing
If you’ve been looking for ways to get more traffic to your site, you’ve probably come across search engine optimization (SEO). In this article, I’ll define what SEO is, common SEO myths and misconceptions that I regularly hear, and the three steps to any small business search engine optimization campaign.
by Krista on September 1, 2008 in Book Reviews, Internet Marketing
Author: David Meerman Scott Publisher: Wiley Year Published: 2007 Rating: Buy From Amazon.com Is web marketing really so different from traditional advertising and PR that we need a new set of rules for how they work? David Meerman Scott says yes – and then shows you exactly how you can take advantage of those new [...]
by Krista on March 29, 2008 in Internet Marketing, Marketing, Web Design
One of the most important parts of your website is your web copy. When visitors arrive at your site, it’s your copy that must convert visitors into email subscribers, leads and customers. Here are eight tips for creating compelling website copywriting that inspires visitors to take action. Create an attention-grabbing headline. Your headline serves as [...]