Small Business Marketing Services

Obtaining funding and corporate sponsorship is fundamental to the success of many events. However, it can be challenging and sometimes downright frustrating to secure funding for your event. Here are seven steps to make the process a bit easier. 1 – Setting the Foundation Before you begin looking for sponsors, you should construct a foundation [...]

As you begin to plan your event, ask yourself a couple of fundamental questions – what value am I providing my attendees? Why would they spend their time at my event when they could be doing something else? Those questions should always remain in focus as you proceed with the event planning process. What is [...]

According to the Center for Exhibition Research (CEIR), trade show exhibitions come in second only to direct sales in generating new and repeat sales for most companies. If you are like most people, you are looking to make your marketing dollars work harder, especially with current decrease in corporate spending that has allied itself with [...]

You’ve put in the time, effort and money to create a successful meeting. Now you want to know what types of rewards your company reaped. Calculating the return on investment (ROI), evaluating questionnaires, and rating the services you hired for the event can give you a clearer picture of the gains and losses from the [...]

Getting the word out about your event so that people are motivated to purchase tickets well in advance can be challenging. You probably want as many people to attend as possible, so start marketing as soon as possible. A typical event marketing campaign will generally include most of the following marketing communications. 1 – Save [...]

Marketing your conference or event is a lot like marketing a business. The essential ingredients are having clearly defined goals and objectives setting a course of action to achieve them creating a timeline establishing a budget Creating an initial marketing plan gives you a blueprint for how to accomplish your conference objectives and gives you [...]