Email Marketing

Your 7 Step Email Marketing Strategy

Posted by Krista on Sep 30, 2009 in Email Marketing | 1 comment

One of the best ways to keep in touch with prospects and clients is to create an email newsletter that you send regularly to subscribers who have opted in to receive it. Email newsletters are a low-cost way to follow up with subscribers, build your reputation as an authority in your niche, and start conversations with prospects. A great email newsletter builds trust between you and your readers...

Google Sandbox: Why New Sites Are More Difficult to Get Ranked

Posted by Krista on May 7, 2007 in Email Marketing, Search Engine Marketing | 0 comments

There’s been a lot of talk about why new sites are so difficult to get ranked. One of the proposed reasons has been because Google keeps new sites in a holding area (aka “sandbox”) until it can determine a rank for the site. During this time, webmasters will notice that their site will only rank for non-competitive keywords. One of the reasons it is thought Google does this is...

Anonymous Comments: The Problem With Not So Friendly People

Posted by Krista on May 6, 2007 in Email Marketing | 0 comments

Blogging offers many benefits for growing your business, but it is not without its issues. The Washington Post recently did an article on threats women bloggers face. At the heart of the story was Kathy Sierra, whose Creating Passionate Users blog was a must read for anyone in the technology industry. Unfortunately, last month, Kathy stopped blogging. Last month, anonymous commenters made...

Blogging Memes: Are They Worth It?

Posted by Krista on May 3, 2007 in Email Marketing | 0 comments

Once you start blogging, there’s a good chance that someone will tag you to answer specific questions and share the link love. These “memetags” come in all sorts of varieties from listing your top 5 XX (top 5 songs, favorite movies, books) to writing random stuff about yourself (ie 5 things people don’t know about you). The gist of the game is that you post your answers,...

What’s The Purpose of Gibberish Comment Spam?

Posted by Krista on Nov 4, 2006 in Email Marketing | 1 comment

I logged into my account today and was greated with several hundred gibberish spam comments that looked something like “hysnlv xribuwdj fqcpezsg fzvowu maqlegryb pcfebu uawo”. All were from an “@mail.com” domain and all left urls that don’t go to a domain. Usually comment spammers are trying to build links to a particular site so at least the domain isn’t...

The Myth of Guaranteed Search Engine Rankings: Why Keywords Matter

Posted by Krista on Sep 19, 2006 in Email Marketing, Search Engine Marketing | 0 comments

As I was going through my email today, I came across a search engine marketing firm that was advertising in a fairly respectable SEO newsletter. The catchy offer read: read Click Here to get “guaranteed” Top 10 Rankings within Google, MSN, Yahoo, or AOL within 30-45 days. Sounds great, right? No One Can Guarantee Rankings The first red flag in this listing is the guarantee. Google...