Andy Edmonds is StomperNet’s usability expert, which means he’s concerned with the ease that visitors can accomplish specific tasks on a webpage – like navigating your site, joining a mailing list or buying a product through a shopping cart. In his talk, he discussed several elements that he’s found to matter when it comes to [...]
David Bullock is an incredible, confident speaker who never broke a sweat when his Powerpoint stopped working (several times!) throughout his talk. With a background as a process engineer at Dupont, it’s not surprising that David stressed the importance of setting up and following processes in your business, and on the importance of knowing where [...]
I attended the Philadelphia Innovation Conference at the Convention Center last week where Harvard professor, Clayton M. Christensen, and ex-Harvard professor turned consultant, Ram Charan, were speaking, so I thought I’d blog about some of the highlights. Why innovation? As Peter Drucker said “Because its purpose is to create a customer, the business has two [...]
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ja: what about....having to manipulate people in order... 
zainahasna: Nice article. the optimization techniques are high... 
Paula: Very informative. 6-12 months in advance? Then we'... 
Maysa: Brendon , we cant say they create and as you said... 
Brendon: I think marketing satifies needs but also creates... 
