Do You Have What It Takes to Lead?
Yesterday I had the pleasure of attending Seth Godin‘s presentation in NYC on his new book, Tribes. This was my second Godin talk – I saw him in Philly two years ago when he released The Dip – and again, I was not disappointed. In fact, I walked out inspired, enthusiastic, and ready to take action. Seeing Seth speak does that for you. (So does reading his books!) Seth...
Read MoreFuture of Online Advertising Conference
Moderator: Krista Baker Download: MP3 What You Will Learn: This call is a review of the Future of Online Advertising conference which was held in New York on June 8-9. Here’s what you’ll learn by listening: The key themes addressed by the conference Why 50% of advertising fails Problems small business owners have measuring advertising effectiveness How companies can leverage online...
Read MoreWays To Monetize Your Blog (FOOA 2007)
The FOOA conference was targeted mainly at ad agencies and big players who buy millions of dollars in advertising and were looking for better ways to reach their niche customers. That said, there was a steady focus on advertising on some of the larger blogs out there – and, in turn, if you were a larger publisher, how you could monetize your blog or publication. Some of the companies below,...
Read MoreFuture of Online Advertising Highlights (FOOA 2007)
I was in NYC Thursday and Friday for the Future of Online Advertising (FOOA) conference held at beautiful Gotham Hall. The event, the first of what will probably many conferences on this emerging topic, has sparked enough buzz to get Mayor Bloomberg to officially declare this week “Online Advertising Week.” I attended for free, thanks to Darren Rowse of Problogger.net who gave away...
Read MoreGoogle Adwords/Adsense Pricing Models (FOOA 2007)
Kim Malone, Director of Adsense at Google, spoke on the various pricing models that are emerging in online advertising, specifically in Google’s Adwords/Adsense. She stressed that the consumer buying cycle can be summarized as awareness – prospects become aware of a need or problem consideration – prospects consider their options action – prospects take a specified action...
Read MoreMeasuring Advertising ROI (FOOA 2007)
Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers – please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like “Half of all marketing budgets is wasted – we just don’t know which half.” That must change. Generating publicity isn’t enough. How can...
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