Small Business Marketing Services

Yesterday I had the pleasure of attending Seth Godin‘s presentation in NYC on his new book, Tribes. This was my second Godin talk – I saw him in Philly two years ago when he released The Dip – and again, I was not disappointed. In fact, I walked out inspired, enthusiastic, and ready to take [...]

Moderator: Krista Baker Download: MP3 What You Will Learn: This call is a review of the Future of Online Advertising conference which was held in New York on June 8-9. Here’s what you’ll learn by listening: The key themes addressed by the conference Why 50% of advertising fails Problems small business owners have measuring advertising [...]

The FOOA conference was targeted mainly at ad agencies and big players who buy millions of dollars in advertising and were looking for better ways to reach their niche customers. That said, there was a steady focus on advertising on some of the larger blogs out there – and, in turn, if you were a [...]

I was in NYC Thursday and Friday for the Future of Online Advertising (FOOA) conference held at beautiful Gotham Hall. The event, the first of what will probably many conferences on this emerging topic, has sparked enough buzz to get Mayor Bloomberg to officially declare this week “Online Advertising Week.” I attended for free, thanks [...]

Kim Malone, Director of Adsense at Google, spoke on the various pricing models that are emerging in online advertising, specifically in Google’s Adwords/Adsense. She stressed that the consumer buying cycle can be summarized as awareness – prospects become aware of a need or problem consideration – prospects consider their options action – prospects take a [...]

Greg Stuart, author of What Sticks kicked off the conference with call to action to all marketers – please hold yourself accountable for your advertising campaigns. In the advertising world, our mantra goes something like “Half of all marketing budgets is wasted – we just don’t know which half.” That must change. Generating publicity isn’t [...]

I attended the Atlanta StomperNet Live conference over the weekend, so I thought I’d write up some articles about what I considered the best content at the event. What is StomperNet? If you’re not familiar with StomperNet, it is a membership-based, distance learning portal started by Brad Fallon and Andy Jenkins in Oct 2006. Members [...]

If you’ve heard of Stompernet or Butterfly Marketing or Rich Schefren’s coaching program, chances are that you’ve seen some of the effects of Jeff Walker’s Product Launch Formula. Jeff has taken processes that big companies use to launch new products and translated that into a process that anyone on the internet can use to launch [...]

Michael Stebbins is the VP of Marketing for the analytics firm, ClickTracks, which offers all sorts of hosted analytics solutions for businesses. If you’re new to analytics, I highly recommend you start with Google Analytics, as it’s free and easy to install, but for those looking for a more robust solution, ClickTracks is impressive. Michael [...]

I admit that I’m not much of an affiliate marketer. My main source of affiliate revenue comes from Amazon.com’s affiliate program, and that’s less than $100/month – not very exciting. So I was curious to hear Jerry West’s presentation on affiliate marketing. Jerry’s talk was more about how to protect your business than the nitty [...]