Small Business Marketing Services

Author: David Maister Publisher: Spangle Press Year Published: 2008 Rating: Buy From Amazon.com For professional service firms, David Maister has been the go-to guy for advice on how to run a successful service organization. I’ve been a fan since I read his books, True Professionalism and The Trusted Advisor, years ago and am an avid [...]

Author: Marcus Buckingham Publisher: Free Press Year Published: 2001 Rating: Buy From Amazon.com Now Discover Your Strengths is the follow up book to Marcus Buckingham’s best seller, First Break All The Rules. It’s billed as a management book, but only the last 50 pages focus on management. The bulk of the book focuses on how [...]

I’m asked, “What are the most cost-effective small business marketing strategies?” so much, I’ve started referring to it as the “magic bullet” question. If you want to know how to get the biggest bang for your marketing dollar, ignore that ad man who keeps calling and forget about those humorous postcards you’ve been considering sending. [...]

Your small business marketing plan is a step-by-step overview of how you will achieve one particular goal. Marketing campaigns consist of two steps: strategy and execution. Strategy is the planning stage, where you decide on your target market, your marketing message, and your marketing benchmarks for measuring your results. Execution involves taking action towards implementing [...]

I talked previously about How To Write A Small Business Plan. In this article, I’ll walk you through 8 steps for writing a small business plan. A small business plan is your road map to success. Think about it. We plan all our major life events: vacations, weddings, buying a house, retirement – even what [...]

Thinking long term when you spend most of your days putting out fires can be challenging. It’s easy to push tasks without firm deadlines aside when your customers and clients demand service now, your family hasn’t seen you in days, and your friends think you’re nuts for quitting your high-paying job to struggle on your [...]

How to set up and structure a business isn’t the only myth circulating about business. Here are a few more misconceptions based on common sense yet not true:

The biggest myth about business is that all it takes to run a successful company is common sense. “How hard can it be?” you might ask. The truth is that many of the characteristics of successful businesses run contrary to what common sense might dictate. While many people dream of being their own boss, setting [...]

If you’ve been thinking about quitting your job and starting your own business, you’re not alone. Survey after survey reveals that anywhere from 50-75 percent of Americans dream of doing just that. Entrepreneurship offers the flexibility to set your own hours, to quit by 3 p.m. to pick up your kids, to be in charge [...]

Most people start their own business for the freedom. They want to be their own boss and set their own hours. Yet, those who do make the leap to self employment often find themselves working 14 hours a day, 7 days a week and never seem to have enough time to do everything nor enough [...]