Entrepreneurial Mindset – What Business Are You Really In?
When someone asks you, “What do you do for a living?” you might reply that you are an accountant, attorney, consultant, carpet cleaner, financial planner, or a provider of whatever types of services you sell. Yet if you run your own business, you are not in the accounting, legal, consulting, carpet cleaning or financial planning business. Rather, you are in the business of running a...
Read MoreHow to Get More Clients with a Unique Selling Proposition
Business owners are always looking for ways to explain to prospects why they are different or better than their competition, and therefore are the best solution. One way they do this is by crafting a concise sentence or two that stresses the core benefit of working with you. This is called your “unique selling proposition” or “unique sales position,” often shortened to...
Read More4 Steps to Creating Your Unique Selling Proposition
The biggest question in your prospects’ minds when deciding which company to hire is “Why should I choose you to help me over every other option out there?” One way to answer this is by crafting a “unique selling proposition,” a concise statement that stresses the core benefits of working with you. So how do you go about creating a USP? Your USP is based on: who...
Read MoreThe #1 Mistake Most Small Businesses Make with Their Marketing
When you start marketing your business, it’s easy to get caught up in the design elements. Which color, font, pictures and design is right? What should you tell prospects about you and your companies’ successes that will convince them to hire you? Stop Bragging and Let Go of Ego Most small-business owners tell prospects how long they’ve been in business, how many years of...
Read MoreDoes Your Differentiating Factor Meet These 3 Requirements?
If you want to set yourself apart from other service providers, you need something that will make your prospects sit up and take notice – and that will influence and motivate them to hire you. A red hat or a sleek logo may get you noticed, but what does that have to do with your ability to solve your prospects’ problems? It doesn’t tell your target audience that you have the...
Read MoreBrands, Branding, and Corporate Identity Defined
What differentiates you from other businesses? Here’s a hint. It’s not your logo, your tagline, or your catchy slogan. A lot of small business owners fall into that trap because they think these ways are how they can “brand” themselves, thereby setting them apart. While these things may be part of your “identity” or how you package yourself and your services,...
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