Small Business Marketing Services

When someone asks you, “What do you do for a living?” you might reply that you are an accountant, attorney, consultant, carpet cleaner, financial planner, or a provider of whatever types of services you sell. Yet if you run your own business, you are not in the accounting, legal, consulting, carpet cleaning or financial planning [...]

Business owners are always looking for ways to explain to prospects why they are different or better than their competition, and therefore are the best solution. One way they do this is by crafting a concise sentence or two that stresses the core benefit of working with you. This is called your “unique selling proposition” [...]

The biggest question in your prospects’ minds when deciding which company to hire is “Why should I choose you to help me over every other option out there?” One way to answer this is by crafting a “unique selling proposition,” a concise statement that stresses the core benefits of working with you.

When you start marketing your business, it’s easy to get caught up in the design elements. Which color, font, pictures and design is right? What should you tell prospects about you and your companies’ successes that will convince them to hire you? Here’s the #1 small business marketing mistake…

If you want to set yourself apart from other service providers, you need something that will make your prospects sit up and take notice – and that will influence and motivate them to hire you. A red hat or a sleek logo may get you noticed, but what does that have to do with your [...]

What differentiates you from other businesses? Here’s a hint. It’s not your logo, your tagline, or your catchy slogan.

When you focus on a niche market and serve it well, you become the obvious choice over all your competitors. Specialization and mastery are the keys to success in business. When you become a specialist in a particular area, you commit to learning everything you possibly can about your niche, and you stick with it [...]

How do you decide which target market to serve? If you’re lucky, you discover a need that isn’t being met. Perhaps you, personally, had a problem you wished there was a better solution for. Or as you talk with prospects, you discover a problem that isn’t being addressed. You then focus your business around solving [...]

Each person you talk with will have a different world perspective from yours. Each has their own version of reality based on their life views, beliefs, and past experiences. They aren’t looking for you to impose your worldview on them. Rather, they are looking for a solution to their problems that jibes with how they [...]

Promoting your services is extremely expensive if you focus on marketing to everyone. In today’s marketplace, consumers have far more choices than ever before – and are overloaded with information.