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Book Review: Waiting For Your Cat To Bark?

Author: Bryan Eisenberg and Jeffrey Eisenberg Publisher: Nelson Business Year Published: 2006 Rating: Buy From Amazon.com Every few days, you read a new headline about how mass marketing is dead. In Waiting For Your Cat to Bark?, Bryan and Jeffrey Eisenberg offer a new paradigm for interacting with customers.

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Book Review: Trump University – Marketing 101

Author: Don Sexton Publisher: Wiley Year Published: 2006 Rating: Buy From Amazon.com The Donald’s newest initiative is Trump University, a series of e-courses, online lectures, and books devoted to real estate, marketing, entrepreneurship, wealth creation and management. Not surprisingly, Trump has hired some of the business greats to write books and teach courses that will [...]

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Book Review: Blogwild!: A Guide for Small Business Blogging

In Blog Wild, Andy explains what a blog is, why your business can benefit, and how to set one up in 15 minutes or less.

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Book Review: The Corporate Blogging Book

If you’ve been paying attention to marketing circles during the last year, you’ve probably heard about blogging. The hype is everywhere – blogging is the next greatest marketing tool.

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Book Review: Little Blue Book of Advertising

Why isn’t your advertising as smart, insightful, or effective as you’d like it to be? Lance and Woll say it’s because your creative process isn’t working.

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Book Review: SPIN Selling

Author: Neil Rackham Publisher: McGraw-Hill Year Published: 1988 Rating: Buy From Amazon.com Marketing can only get your foot in the door. Selling is what closes the deal. Yet when most people think of selling, they think of pushy ‘used car’ salesmen who are only out to suck more money out of their wallets.

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Book Review: Eat That Frog!

In Eat That Frog, Brian Tracy provides 21 methods and techniques to help you prioritize your “to-do” list and overcome procrastination.

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Book Review: The Long Tail

The Long Tail chronicles the emerging internet trend where niche businesses are becoming just as profitable as those focusing on blockbusters and best sellers.

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Book Review: The Big Moo

The only way to grow your business is to be remarkable in your customer’s eyes. Here’s how to create something extraordinary.

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Book Review: Endless Referrals

Endless Referrals is a must read for anyone looking to generate more referrals to grow their business. Burg provides an easy-to-implement system based on networking and a genuine concern for the success of others.

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