Small Business Marketing Services

In the Little Red Book of Sales Answers, Gitomer has put together what feels like a sales book for the attention-deficit.

Author: Brian Tracy Publisher: Thomas Nelson Year Published: 2004 Rating: Buy From Amazon.com That Something for Nothing is more a conservative political discourse than Brian Tracy’s usual self-help manual for business, sales or personal development is apparent right from the start. If you don’t believe in conservative (or at least libertarian) economics, this book probably [...]

Author: Fast Company Publisher: Currency Year Published: 2005 Rating: Buy From Amazon.com Though they acknowledge that there are no hard-and-fast rules that will guarantee success for your business, Fast Company has put together a list of their top 55 rules of business that will point you in the right direction. The book combines the insights [...]

Author: Steve Farber Publisher: Kaplan Business Year Published: 2006 Rating: Buy From Amazon.com The Radical Edge is a short business book by Steve Farber, President of Extreme Leadership Inc. It builds on concepts Farber developed in his prior book, The Radical Leap – cultivate Love, generate Energy, inspire Audacity, and provide Proof.

Author: Bryan Eisenberg and Jeffrey Eisenberg Publisher: Wizard Academy Press Year Published: 2002 Rating: Buy From Amazon.com Web content is the heart and soul of your website. If it isn’t interesting, engaging, and informative, your visitors have no reason to stick around. Believe me – they won’t.

Blue Ocean Strategy is more idealistic than practical, and unfortunately, probably won’t help you make your competition irrelevant, despite what the subtitle says.

Author: Bill Schley and Carl Nichols Publisher: Portfolio Hardcover Year Published: 2005 Rating: Buy From Amazon.com When it comes to branding, most companies talk the talk, but they miss the heart of what branding is – creating “a workable, believable, #1 position in the minds of your targets.” Sure, everyone strives to be “top of [...]

Overall, Hope is Not a Strategy is a great introduction to building high trust relationships in complex sales that will net repeat business.

Andrew Burroughs of IDEO has put together a book to help you look at the world a bit more closely.

Author: Daniel Pink Publisher: Riverhead Hardcover Year Published: 2005 Rating: Buy From Amazon.com The world as we know it is changing and the new Conceptual Age being ushered in will take some getting used to. This era won’t be ruled by the MBAs and information junkies of the past but the designers and engineers and [...]