Book Review: Strategy and the Fat Smoker
Author: David Maister Publisher: Spangle Press Year Published: 2008 Rating: Buy From Amazon.com For professional service firms, David Maister has been the go-to guy for advice on how to run a successful service organization. I’ve been a fan since I read his books, True Professionalism and The Trusted Advisor, years ago and am an avid reader of his blog, so I was eager to pick up a copy of...
Read MoreBook Review: Now, Discover Your Strengths
Author: Marcus Buckingham Publisher: Free Press Year Published: 2001 Rating: Buy From Amazon.com Now Discover Your Strengths is the follow up book to Marcus Buckingham’s best seller, First Break All The Rules. It’s billed as a management book, but only the last 50 pages focus on management. The bulk of the book focuses on how individuals can uncover their strengths and manage their...
Read MoreBook Review: The New Rules of Marketing and PR
Author: David Meerman Scott Publisher: Wiley Year Published: 2007 Rating: Buy From Amazon.com Is web marketing really so different from traditional advertising and PR that we need a new set of rules for how they work? David Meerman Scott says yes – and then shows you exactly how you can take advantage of those new rules to drive more traffic to your site and generate more leads and sales....
Read MoreBook Review: Measuring the Success of Your Website
Author: Hurol Inan Publisher: Longman Year Published: 2002 Rating: Buy From Amazon.com If you’ve been looking for a thorough guide to website metrics, this book is it. The book is written for anyone who wants to tackle the question of ‘is my website really working?’ – from newbies unfamiliar with metrics to experienced marketers looking to measure results. Often, people...
Read MoreBook Review: Make Easy Money with Google: Using the AdSense Advertising Program
Author: Eric Giguere Publisher: Peachpit Press Year Published: 2005 Rating: Buy From Amazon.com If you’ve ever wondered how you can turn a hobby site or blog into something that makes you a few extra bucks a month, then you’ll appreciate Eric Giguere’s book, Making Easy Money With Google. Written for the complete beginner, Giguere walks you step by step through the process of...
Read MoreBook Review: Do The Right Thing
Author: James Parker Publisher: Wharton School Publishing Year Published: 2007 Rating: Buy From Amazon.com If there’s one company that business authors love to talk about, it’s Southwest, the airline that gets people where they want to go for the lowest fare possible with the best customer service in the industry. The company is known for taking care of its employees and customers...
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