Small Business Marketing Services

Author: David Maister Publisher: Spangle Press Year Published: 2008 Rating: Buy From Amazon.com For professional service firms, David Maister has been the go-to guy for advice on how to run a successful service organization. I’ve been a fan since I read his books, True Professionalism and The Trusted Advisor, years ago and am an avid [...]

Author: Marcus Buckingham Publisher: Free Press Year Published: 2001 Rating: Buy From Amazon.com Now Discover Your Strengths is the follow up book to Marcus Buckingham’s best seller, First Break All The Rules. It’s billed as a management book, but only the last 50 pages focus on management. The bulk of the book focuses on how [...]

Author: David Meerman Scott Publisher: Wiley Year Published: 2007 Rating: Buy From Amazon.com Is web marketing really so different from traditional advertising and PR that we need a new set of rules for how they work? David Meerman Scott says yes – and then shows you exactly how you can take advantage of those new [...]

Author: Hurol Inan Publisher: Longman Year Published: 2002 Rating: Buy From Amazon.com If you’ve been looking for a thorough guide to website metrics, this book is it. The book is written for anyone who wants to tackle the question of ‘is my website really working?’ – from newbies unfamiliar with metrics to experienced marketers looking [...]

Author: Eric Giguere Publisher: Peachpit Press Year Published: 2005 Rating: Buy From Amazon.com If you’ve ever wondered how you can turn a hobby site or blog into something that makes you a few extra bucks a month, then you’ll appreciate Eric Giguere’s book, Making Easy Money With Google. Written for the complete beginner, Giguere walks [...]

Author: James Parker Publisher: Wharton School Publishing Year Published: 2007 Rating: Buy From Amazon.com If there’s one company that business authors love to talk about, it’s Southwest, the airline that gets people where they want to go for the lowest fare possible with the best customer service in the industry. The company is known for [...]

Author: Seth Godin Publisher: Portfolio Hardcover Year Published: 2007 Rating: Buy From Amazon.com In a world with infinite choices, how do you stand out so that clients choose you over every other choice they have? According to Seth Godin, the key is to know which projects and opportunities to focus on and which to quit. [...]

Author: Chip & Dan Heath Publisher: Random House Year Published: 2007 Rating: Buy From Amazon.com In a world of infinite choices, how do you communicate your ideas in a way that people will understand and remember what you tell them? How do you make your ideas as sticky as those urban legends about kidney heists [...]

If you feel overwhelmed with all the ways to market your business on the internet and don’t know where to start, pick up Do It Wrong Quickly.

Discover Your Sales Strengths is based on Gallup research of sales people who were consistently in the top 25% of their company’s sales forces.